We are very excited to announce our latest FREE TOP Secrets do-it-yourself guide, Why Twitter is Just a Personality Contest

Why We Love Twitter

Twitter is great for small businesses.  We love it – here’s just some of the reasons why:

• we’ve made connections with similar businesses in our target market
• we’ve made friends with new (and more importantly, repeat) customers
• we’ve aligned with others to create joint venture products and services
• we’ve gotten directly in touch with suppliers and companies whom otherwise seemed impenetrable

That is just off the top of my head.  Twitter has been great for us, but not everyone has found results.

Common Complaints about Twitter

There is too much spam.

Nobody will disagree with this one!  As mentioned in the guide, Twitter’s biggest strength is also its weakness:  Open.  Open is only good when everyone plays by the rules, and spammers are happy to take advantage of this vulnerability. We don’t offer any solutions to the ongoing problem, only a perspective on how to not add to the noise.

“It’s All Media People”

We have had several clients say this, and it boggles my mind to hear it.  Media, you say?  Don’t you want easy, straightforward access to media?  Don’t you want media knowing what you are up to?  If it is true that newspapers are dying and online media is the future, then it’s time to mingle at the Twitter cocktail party.  We have made some great connections in media via Twitter and used them to our advantage.  You should too.

It is a time suck.

You could say the same about all the social media sites, but because of the volume of easily accessible information on Twitter, it is so easy to get sucked in reading blog articles, photo essays, and all sorts of other useful and not-so-useful nonsense  (the TOP team not immune to this problem).  We can’t manage your time for you, but in this guide we hope to help you step back, look at the bigger picture and get some focus.

About the Title

The eye-catching title reflects a disturbing trend that we’ve been noticing for some time now:  a resolute focus on number of followers.  That’s not what is important.  It is true that lots of followers carries with it some social proof, but with all the spam profiles and the automation tools available, it is nearly impossible to know how accurate those follower numbers are.  But more importantly:

200 raving fans are always better than 20,000 uninterested strangers.  Always.

Get the Guide Now – It’s Free!

So what are you waiting for? Whether you’re a beginner who wants some tips and information before getting your feet wet, or regular small business user who wants the opportunity to reflect and refocus, download the do-it-yourself guide now.