Tina Forsyth & Andrea J. Lee have a great marketing program called Pink Spoon Marketing. The premise is that the best marketing you can do is to replicate what ice cream shops do: give people a sample, and you’ll swing more buyers into making a purchase. It’s a fantastic idea and very powerful – lots of people who already wanted ice cream will have their decision reinforced by your confidence, and the ones who were on the fence will be swayed by tasting something amazing. (Heck – a small portion who wouldn’t have bought anyway will feel guilty for having a free sample and just buy something anyway.)
So What Does Ice Cream Have to do with Tourism?
Well, a lot. You can apply this model to your business, and the virtual world makes it easy and cost-effective. Here are some ideas:
- Travel Agents: Do you have example itineraries for potential customers to read? Yes, this includes some (not all) of your special secrets. Don’t forget the photos of each place!
- Tour Operators: How about a video clip or reel highlighting the experiences on your tour – the mountain vistas or the rapids in the stream.
- Hoteliers: Photos, photos, photos. What’s the view like, what does it look like from the road, what’s the decor like?
Don’t overwhelm people by all means, but rarely do websites have enough detail. Many buyers will make their initial decision whether to choose you or not by the information available online. So get your pink spoon out there and let your customers virtually sample what you have to offer!
To Learn More
If you need help figuring out your pink spoon (or blue fork, or otherwise), then why not have a look at our travel online marketing coaching & consulting resources. We’re here if you need a hand.
Photo by Pink Sherbert Photography
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