So, let’s talk about remarkable travel marketing again.  The new tourism is about offering products and services that are so amazing customers can’t get enough.  Solving problems in ways your consumer couldn’t even imagine.  If you’re struggling to find out how to do that, here’s a fantastic example:  Mountain Threads.

Why Mountain Threads is Remarkable

Mountain Threads is offering up rentable skiwear.  It might sound kind of boring, but consider the difference:

The Typical Ski Rental Experience

• You fly, then drive, to your ski resort and arrive tired, possibly jetlagged, hungry and cranky
• You go to the rental shop to get your equipment.  You have to wait an hour to get what you need, your children get restless, you’re losing valuable time on the slopes (that you’re paying for anyway as you already bought your lift tickets).

The Mountain Threads Experience

• Before you arrive you order all the equipment you need.
• You arrive and everything you need, all the right sizes and styles, is waiting for you.
• You hit the slopes stress free and glad you didn’t waste all that time!

This is so awesome because they’ve managed to fix what was a major problem in the skiing experience.  It’s a product so good it almost sells itself!

So – what problem are you fixing?

Why I Love Their Website Too

Mountain Threads is proof that you can have a gorgeous, snazzy website that is still simple and functions.

• Big Font, Easy to Read. There’s no squinting here.
• Simple Menu Options.  I know what I’ll get when I click.
• Standard Layout.  I never felt jarred during the entire experience; everything was just where I’d expected it to be as I navigated through the buying process
• Plain, Clear Language.  Their typical buying customer is a frazzled parent trying to wrap up loose ends on a skiing break.  So Mountain Threads cuts to chase with what they do, what’s in it for you, and how to get it.

My only tweak (hey – I’m allowed – this is my job!) is that they should include the text from their title tag, High Performance Ski Wear For Rent, underneath their logo.  Saves people getting confused if they arrive on a page that isn’t the homepage.  And I’m not sure why there are options on the bottom menu that aren’t on the top menu .

To Learn More

Want some inspiration for your own travel marketing campaigns?  Then check out our do-it-yourself guide, 33 Fun and Effective Ways to Promote Your Travel Business Online.  From the characteristics of a good campaign, to ideas and inspiration for your own plans as well as a helpful planning worksheet, it’s all you need to get started with great online promotions.