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Website Usability & Content

It’s a brave new world out there. From the sheer number of choices to the speed at which technology is changing, the world of online marketing or Internet marketing is mind boggling. But small businesses, especially chose in travel and tourism, have so much to gain from these new platforms. Explore our various resources that help make sense of all the noise.

Writing

Website Review Service and One-on-One Coaching

Is your website concerting browsers into buyers?  Does it speak your target customer’s language?  Your website is your 24/7 salesperson and a huge part of your overall branding, so it’s important to know.  We can Website Review Service:help – our popular website review service package will make sure your website is putting your best food forward.

Let us take an objective, external look at your website to:

  • ensure your website is easy to use and encourages visitors to return
  • review your content with an aim to increase conversions
  • examine your competitors’ websites for lessons learned or potential threats

This overall evaluation of the three key elements of website effectiveness (usability, content, competitive analysis) is a fixed-price at only £804 GBP / $1,330 USD.  Ready to experience our most popular package for yourself? Get in touch and we’ll get your website in top shape in no time.

Website Content DIY Guides:

Understanding Success with Google Analytics

Let’s get to the point: if you don’t know how your website is performing, you can’t possibly know what needs improved. Thankfully, understanding and making decisions based on your analytics data doesn’t mean paying lots and lots of money for specialists who won’t tell you what they’re doing or how they’re doing it.  Leave the acronyms  behind and learn everything you need to know to get results in the TOP DIY guide, Understanding Success with Google Analytics. In this guide, you’ll learn:

  • Why we almost called this guide “Stop Counting Sheep”
  • How to know the difference between different web analytics packages
  • Definitions and examples of the scary technical words that you need understand to be more successful
  • How to install analytics if you haven’t already
  • How to get around in the analytics tool
  • Why there are only five reports that are really important, and how to understand what they are telling you
  • How to do (optional) advanced ninja secrets, like segmentation, goals, and funnels.
  • How to monitor and incorporate using analytics data into your everyday routine

Understanding Success with Google Analytics

Click here to learn more about this guide, or click the button below to buy a copy of the guide and download immediately for only $33 USD / £22 GBP.

Write Right Online

Your writing is very important in your online marketing strategy. Some things about writing online are the same as they were in traditional publishing, but others aren’t. Get your blog content noticed and keep it on target with your readers and subscribers using the tips in our popular DIY guide, Write Right Online. In this guide, you’ll learn:

  • How to understand your customer and connecting with their interests
  • How to get attention and make a good first impression
  • Understanding common pitfalls and how you can avoid them
  • Why formatting tricks and using images, audio, and video can make a difference
  • How to be consistent without being repetitive – very important for bloggers!

write right online

Click here to learn more about this guide or click the button below to to buy a copy of the guide today for only $27 USD / £17 GBP.

Website Content and Usability Articles:

Here are our most recent articles related online marketing in tourism and travel:

Not Sure What Resource is for You?

Then take our FREE TOP Business Assessment. We’ll give you free, no obligation advice for what guides will best help you and your business to succeed. Be sure to mention any concerns you have about your online marketing strategy when filling out the assessment.