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TOP Mastery Guide:
Do It Yourself
Search Engine Optimization
Are you missing out on profits from customers who are looking but can’t find you?
You may know that search engines like Google can deliver lots of ready-to-buy customers to your virtual front door. But did know that with a structured approach, you can appear more often and more prominently in the search.
Don’t leave your search engine ranking to chance. With simple and ethical optimisation techniques, you can stand out from your competition.
Understanding and improving your search engine results doesn’t mean paying lots and lots of money for specialists who won’t tell you what they’re doing or how they’re doing it.
Are you wondering how to make the Internet a bigger part of your success story?
These days, almost everyone has a website. Leads and opportunities should be everywhere you look…if you know how to avoid being the needle in the haystack.
What if you knew the skills and technqiues necessary make your business more prominent online?
What if tweaks to your own website could increase your contacts, bookings, or direct sales, courtesy of the search engines, without having to spend more money on online advertising and lead generation…
… could that help grow your business right now?
Finally, Guide to Do-It-Yourself Search Engine Optimization
… that non-tech savvy small business owners can understand!
Grab a pencil and get ready to start understanding how to make your site rank in the search engines, without being a spammer or resorting to any dirty tactics. All we offer are simple, effective stragies that work.
Search Engine Optimization – SEO?
Making sure your site appears for the right search phrases in search sites like Google, Yahoo, or Bing.
Search Engine Optimization may sound technical and scary, but we’ll talk you through the common acronyms and terms you need to know. Then we’ll take you through each of the steps necessary to improve your understanding of how search works. After that, we’ll break down your website into each of the changes you need to make to improve your rankings. Step-by-step, together we’ll improve your search rankings.
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Your Customers are Looking for You
Hey, Andy here… When I first launched Travel Online Partners, I didn’t fully understand search engine optimizations. It all seemed too mysterious, full of smoke and mirrors and acronyms. But then I hired Shannon. She had a solid track record and understands travel – she’s an active traveller herself. She carefully walked me through the principles I needed to understand. She explained the steps we needed to take to improve Travel Online Partner’s search rankings. She helped me understand the fine line between quality marketing content and search engine-friendly content. Then I watched the search traffic – qualified leads – come rolling in. I will not lie – at first, it was hard. Lots of research and thinking out loud. And then doing – tweaks and tweaks and changes. It didn’t happen overnight, but then again, few things in business do. But it happened: every day, qualified leads come to our website looking for those exact phrases we wanted. You might have even arrived here in the same way. Now, instead of worrying about generating more leads, I worry about taking care of my new customers, who have already found me. That’s a great feeling. |
Here’s just some of what you’ll find out in this jam-packed Guide to Do-It-Yourself Search Engine Optimization:
- Why all the acronyms can cause confusion, and an explanation of the terminology you need to know
- How to play by the rules and a warning about ethical practices
- How to build an effective SEO strategy for implementing your hand chosen, market-specific, keywords.
- How to find the specific phrases or words that your potential customers are using in the search engines
- How to make technical changes to improve your website
- Why inbound links and directories can improve your rankings and how to get them
- How to monitor and incorporate search-friendly practice into your everyday routine
 Andy and Shannon’s book is an excellent source for people serious about marketing their product and brand online. It offers us valuable insider information and tips that would otherwise have taken us years to discover on own.
It is easy to follow and understand even for us, with little SEO knowledge or technical experience. After implementing some of these tips ourselves, we moved from a page rank 2 to a page rank 4 in one weeks time. We highly recommend this book to anyone wanting to expand their online presence.
-Dave Bouskill and Debra Corbeil, Travel Writers and Bloggers, ThePlanetD.com |
Why this Guide?
Search Engine Optimization can be a complex subject, and plenty of authors come at it from a generic angle that will miss the mark when you’re trying to figure out, “How do I use this stuff?”
So we threw all that complex, generic theory out the window and wrote for real people we both know, who want to put real advice to use right away! This Guide was written exclusively for businesses like yours.
Andy Hayes and Shannon O’Donnell, your guides, have been fortunate to work with many businesses in travel and tourism—small businesses with unique needs, and common problems that arise from those needs. They’ve been putting that expertise to work for small travel businesses just like yours every day. A little about that expertise:
Andy Hayes: “That Travel Guy,” founder of Travel Online Partners and recognized tourism marketing expert
Andy Hayes has become known internationally as “That Travel Guy,” founder of a network of businesses with a knack for connecting people in the world of travel. He’s a well-known travel author and new media consultant to travel agents, tour guides, hoteliers and other travel industry professionals. His expanding media and consulting practices with Travel Online Partners and Sharing Travel Experiences concentrate on the needs of vacationers and the professionals who serve them.
That Travel Guy may have created for himself the greatest job in the world—connecting travelers with destinations, small travel businesses with their customers, and small business owners with big ideas—but he’s still looking to help you make your own work the greatest in the world.
“Through my travel and my work I’ve met so many people in this industry, and this topic of search engine optimization tends to stop people in their tracks. There’s no mystery here, folks!
“People are always asking Shannon and I to explain how search engines work. How can they improve their search rankings? Many companies charge big bucks for this kind of stuff, but we figured, why not write down what we’ve found that works and share it?
“Entire companies are devoted to nothing but search optimization. Alas, all most businesses need is a few tweaks and a shift in direction to make a big difference. And that’s what we’re doing here: breaking that acronym “SEO” down with simple steps to understand what to do and how to do it.
“I hope it’s exactly what you’d wish from a series we call Mastery Guides.”
“I hope it’s exactly what you’d wish from a series we call Mastery Guides.”
Andy’s real-world view of social media marketing, website performance, and Internet technology has been a hit with small business owners, and he’s proud to have been a speaker at tourism-related workshops in the U.S. and U.K. Andy is the author of The Historic Walking Guide to Edinburgh, and he’s been featured in the Wall Street Journal, Newsweek, and the National Geographic Traveler, among others, for his travels and his views on tourism marketing. Online, he writes for his own sites and is also a staff writer for prominent travel websites including Planeteye and Matador Network.
Shannon O’Donnell, Traveller and World-wide Search Engine Optimization Expert
Shannon has been active in the search engine optimization community across several industries, including travel, since 2006. As search is a continually evolving topic, Shannon spends her time actively researching, investigating, and experimenting so that you get the tips and strategies that work. Shannon also believes in ethical search optimization – using only those techniques that “play by the rules”. Unlike other consultants, who will offer recommendations that will potentially get you banned from the major search engines, Shannon knows what’s ok and what isn’t, and in this Guide she walks you through the difference.
“With all of the mis-information out there, I understand why search engine optimization can be a difficult topic at best. That’s a shame, because I believe every business owner, even those who aren’t technical, has the skills and ability to improve their search engine ranking. .
“The search engine marketplace is absolutely enormous, and it is small businesses just like yours that have the most to benefit. Search engines allow consumers with a narrow, specific need to find a business that is a perfect fit. I like to call it “the perfect storm” – the perfect place for nimble businesses to pull in their Ideal Customers with just a little bit of effort.
“In today’s world of online travel, you just cannot ignore search engine optimization. Saying it is too technical or too difficult isn’t good enough.
“With this guide, we will remove those mental barriers to mastering your search rankings. I’m exicted, and I hope you are too.”
Shannon also runs her own travel website, A Little Adrift, as well as writing for other popular travel websites and magazines. She’s also active in the travel volunteering community and supports non-profit organizations with her skills, including most recently the organization Geeks without Borders.
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I found this guide to be a very thorough yet easy to understand guide working from the outside in to making use of SEO, particularly for my area of expertise, travel.
- Anil Polat, Travel Writer, FoxNomad.com |
Is this the only book ever written on Do-It-Yourself Search Engine Optimization? Heck no – there are probably hundreds. The Guide you’re considering (we call it a Guide, not simply a book, because we’re loading this Guide up with a lot more than just the 80-page book you’ll get) isn’t the only source for SEO information.
But if you want to get beyond acronyms and concepts, and into action; if you’re looking for an easy-to-use Guide to search optimization written from your perspective, telling stories you can relate to and aiming to get travel businesses like yours in the search rankings in a hurry; then this Guide—readers are already saying it—for your travel business, this Guide is the one you need.
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This DIY SEO guide is straight-forward and comprehensive. It covers the basics of ethical search engine optimisation with a focus on travel websites. This is a little-discussed topic and for me, this package fills the gap.
- Craig Martin, Travel Writer and Entrepreneur, IndieTravelPodcast.com |
No Easy Street Here…
No matter if you’re a tech geek or a technophobe, you can appreciate our no-fluff, easy to understand language about a topic that at times can be complex. That’s why we put together helpful diagrams, screenshots, information, and straightforward recommendations, as well as worksheets, to help you make the most of the materials.
Even a beginner can take easy steps to understanding and improving their search rankings without resorting to paying someone else to do it.. This isn’t Easy Street – you still have to do something with this information – but we’ll give you all the resources you need to start making something happen.
You might still need your webmaster or developer to help you, but many non-technical website owners are finding that they can do everything themselves.
And if you do the work, we can guarantee improvements in your search rankings. We can’t guarantee you a page one slot on Google (or elsewhere), though. Nobody can, and if they tell you they can, they’re lying. The search engines don’t publish all of their proprietary ranking formulas, and without that you cannot guarantee a specific ranking.
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A Quick Word from Andy—Why This Is Essential for Travel Websites
The Industry is Changing You don’t need me to tell you the travel industry has changed. You work in it every day, so you can see it for yourself. But what are you doing about it? To me, the biggest shift is in how consumers research and find travel opportunities. It used to be that you’d stroll down to your friendly local travel agent, who would recommend you options based on her commission-based relationships with suppliers. Now, people read travel blogs and use Google to find the exact thing they’re looking for. It used to be hard to find, say, “walking tours of the Scottish islands for baby boomers.” Who can afford to be that specific? Today, that prospect isn’t so ridiculous. In fact, it turns out this is the way forward. One of my colleagues here has long said that consumers are searching for both answers and miracles in equal measure. So, if consumers are searching for that oh-so-perfect travel thing that you offer, make sure they can find it. Search engine optimization is how to make that happen. Are you leaving money on the table? The search engines are your friend, not your enemy. |
You know that getting more leads is hard work. Why not make your life easier by making the search engines do some of that work for you?
Even a beginner can take the simple steps we’ll show you in this Guide to start understanding (and improving!) their search engine ranking.
Yes, Andy and Shannon, I’m ready to start working on my search engine optimization. I want the Guide!
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Get started! Right now you can download the Mastery Guide, Do It Yourself Search Engine Optimization (DIY SEO), complete with bonus chapters and worksheets for only $47 USD.
Start making your website an essential part of your success story today!
P.S. As much fun as we had with writing this guide, we couldn’t let it go at just a great new book that you can download instantly to your computer, full of tips and ideas and practical advice.
(Of course not!) So please enjoy this extra bonus, free with your purchase:
Bonus Audio Call and Worksheets!
So many people have misconceptions about Search Engine Optimization and we’ll like to address that straightaway. So, we’ve included with your Guide a free one hour audio call, Debunking the SEO Myth. It contains frank discussion about what search engine optimisation really is (and isn’t) about. If you aren’t clear about how SEO can benefit you, this audio call will help.
We’ve also included a search engine optimization worksheet to help you with your research and optimization work. It is the exact same worksheet that we use ourselves to track our progress and work. Shannon has spent years perfecting and tweaking her methods, and we’re happy to share them with you with this guide.
We can’t make the work effortless, but we sure can make it a lot easier.
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No Risk, Money-Back Guarantee
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- This Guide is designed to be an active, workable part of your growth strategy, so no ordinary guarantee will do here. Take your time and really use every tip and trick we’re giving you. Let us take away the risk.
If you’re not happy with this product, contact us within 90 days of purchase and we’ll give you your money back for the guide, no questions asked. Sure. we know 90 days is generous, but we’re that confident in this Guide’s ability to help your business! We think this guide is great content and value for the money—so we’re backing it up with our 90-day risk-free guarantee.
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I dug into the keyword research a little this weekend, and kind of like knowing how to be a spy now. The book is very user friendly, and I can see where it’s a good thing for me to do it myself for many reasons. So helpful!
– Margo Millure, Online Travel Magazine Publisher, www.TheTravelBelles.com |
Want to join other small business owners who have mastered their search rankings? You can! Download your own copy immediately for only $47 USD.
Here’s what will happen next: After you click the “Download Now” button, you’ll be directed to our PayPal shopping cart. PayPal will keep your payment information nice and secure (and you don’t need a PayPal account to make your purchase through them).
Once you’ve made the purchase, you’ll get an immediate confirmation email from us here at Travel Online Partners with the information you need to get instant access to the Guide, which is simply a regular book in electronic form (for you to read on your computer or print out, whichever you prefer), the extra worksheets — all the contents you need to help you become a master of search engine optimization.
You have our 90-day guarantee that you can make this Guide work for you—so you don’t risk a thing by ordering now. What are you risking by putting it off?
The shocking fact is, in our media-drenched world, there are lots of other websites your ideal customers can go to instead.
But with some research and tweaks, you can become those web searcher’s first choice for information – and the sale.
Tips, tricks, and aha! insights? You bet! Get ‘em all in Do It Yourself Search Engine Optimization.
Wishing you great success,
Authors of Do It Yourself Search Engine Optimization
and your devoted guides to understanding and improving your search rankings!
and your devoted guides to understanding and improving your search rankings!
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Hi, I'm Andy, our founder...
I've been working in web technology for over a decade - from enterprise software to website usability labs and now my own travel content network.
That's why I think our complete website evaluation is the best in the business. Our customers do too. :-)
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