Is your web content converting browsers into buyers?

Make Your Content Work Smarter

The market is full of expensive copywriting courses and advanced sales techniques that small business owners don’t have the time or money to implement. And worse, a lot of those things you don’t need – just a few small tweaks can make a huge difference.

Tweaks = More Visitors = More Buyers = More Profits.

It’s a simple equation.

Do you want more of your website visitors to become buyers?

Quickly find the tweaks needed to make your content work smarter with our new value-for-money guide, Write Right Online:

That this book uses specific examples to support general statements is very helpful. I particularly liked the headline examples. I have found too many “helpful” books or articles are long on glib statements of “what” to do and woefully short on “how” to do it.
- Donna Zabel, Online Travel Agent, WorldTravelMgt.com

The strict writing rules and stuffy language used in big corporations don’t work online. With more and more noise, a small business need to learn how to be heard without shouting. Your website text, articles, and other marketing messages must appeal to online readers who are getting shorter and shorter attentions spans.

So…Make Your Content Work Smarter.  Working Smarter Means More Profits.

Get people off their sofa and out exploring your products and services.

This guide will walk you through a series of tips and tweaks to improve your online and get your online content on the right track to turn readers into buyers.

What You’ll Learn in the Guide:

• How to spot the differences as well as synergies between print and online
• Why you need to write differently on various online mediums (blogs vs. forums vs. websites, etc.)
• How to understand your customer and connecting with their interests
• How to get attention and make a good first impression
• Understanding common pitfalls and how you can avoid them
• Why formatting tricks and using images, audio, and video can make a difference
• How to be consistent without being repetitive
• Why technical tweaks can take you to the TOP

The text even includes the way to build a perfect article or page of content, start to finish. The only left for you to do is start typing

Practical anduseful content for a newbie/small business person.

- Aye K., Travel Blogger, GotPassport.com

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Is it for you?

This guide is perfect for any small business owner who uses online technology as a part of their business. If you want to get the right words out there to get maximum impact to improve sales and profits, this book will help. If you don’t want to be spammy or sleazy but want to break beyond all the online noise and present a fantastic experience for your customers, you’ll find the ‘why’ and the ‘how to’  here.

When running a small business, things can get BUSY. Sometimes it’s all you can do to even get content written, let alone worry about maximising the potential and persuasiveness. Understanding this real small business challenge, each tip is written in an easy-to-digest format for those that need the facts without the fluff. You can quickly take away the most important details and come back for more later.

Content is THE most important sales tool for your online presence.  Better content means more sales.

To me, this guide seems perfect for the person/business owner who is just getting started in the area of marketing their business, or themselves online. The book is very easy to follow, it’s basically like a step-by-step guide. The copywriting tips are extremely useful. Those are all good general rules to follow for anyone publishing their writing online. GREAT.
- Nate Damm, Small Business Entrepreneur, TheWayThatYouWander.com

You might be surprised to hear that some of these concepts and techniques are the same ones that professional copywriters and advertising agencies use. (Yes – the ones your small business probably can’t afford.) They aren’t watered down or over-simplified; they’re just presented in a clear perspective that allows you to quickly and easily implement them –perfect for the small business professional who has high aspirations but a time challenge.

Ready to maximize those online profits?  You can download it right now:

Click below to buy a copy of the guide today for only $7!

What isn’t in This Guide

This guide isn’t a dictionary or an English lesson. It is a shift in perception.

• It is not a lesson on grammar, spelling, or punctuation
• It is not a treatise on the nuances of language
• It is not an end-all-be-all resource on (copy)writing on the web

Instead, we focus on the areas where small businesses often stumble, and provide ways of getting it right. By fixing these areas you’ll have maximum impact on your online effectiveness.  Maximum impact means better conversions (and better profits).

The writing style, very easy to read, very informative, I learned some very interesting tips for my own writing. Some great quotes and analogies. Overall a great read.

- Sam Currie, Small Business Blogger, BazzillBabe.blogspot.com

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You don’t need a English degree to write great content that sells.  It’s just a tweak here or there that can make the difference.

No Risk, Money-Back Guarantee

We want to remove the risk from you, so if you’re not happy with this product, contact us within 30 days of purchase and we’ll give you your money back for the guide,  no questions asked.  We think our product is great value for money, so we’re willing to prove it with our risk-free guarantee. So, ready to download?

Click below to buy a copy today for only $7 USD!

Free Bonus

If you buy today, you’ll get a free bonus: a one page, easy-to-print out online-writing checklist workbook. This checklist contains all of the writing tips of the book summarised into a single page, which is handy to have at your side while reviewing your existing articles, web page content, or other promotional materials.

The checklist also has copies of the important diagrams from the guide, so you have all of critical information condensed into a single-page workbook. You can always refer back to the longer text whenever you need.  Keep the workbook beside your desk to keep your content in check.

Incorporate our recommendations into your everyday routine and watch your efforts pay off.

Get Your Copy Now

I liked the overall simplicity of it – I was able to read it cover to cover and didn’t skip any sections (sometimes I have a rather short attention span). A very good sign.
- Hannah DeMilta, Travel & Tourism Public Relations Expert, HannaDeMilta.com

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Click below to buy a copy today for only $7!

Frequently Asked Questions

What format is the guide in?

The guide is simply a regular book in electronic form. You can print it out just like a real book, or you flip through it on your computer. It’s delivered to you as soon as you complete your purchase and arrives via email as a “PDF” or an Adobe Acrobat file. The email includes instructions on how to read these types of files, but your computer is likely able to do this already. An electronic guide like this has many advantages over a traditional book – we’re able to include a lot of additional formatting and images at low cost, and when things change (as they tend to do online) we can send you an updated version very quickly and easily.

There’s so many different platforms out there on the Internet. Do the writing techniques apply to all of them?

This guide actually walks though the types of platforms – such as Twitter or Blogs or Forums – and suggests a few good-to-know strategies and thoughts about them. However, the online writing tips themselves apply across your entire web strategy. We’re actually talking about communication here, not just words on a screen.

Our business has a mixture of offline, traditional marketing as well as online. Can we apply these principles offline as well?

Yes. Your offline and online strategies should work together, in harmony. Many of these principles are taken from offline techniques that been successful for many other small businesses and tweaked for online.

It sounds like there are a lot of tips and tweaks. Do I need to do everything in this guide to be more successful?

While there are lots of suggestions for improvement, you do not have to feel overwhelmed and no, you don’t need to do all of them. Each tweak in itself will help improve, so do as many as you can. In the conclusion we suggest that you pick one and master it, then move onto the next. At the end of the day, though, doing your best is good enough. And the whole idea behind our Do-It-Yourself guides is that you can work in your own time and at your own pace.

I don’t use PayPal so can I still purchase from your website?

We use Paypal for our payment processing because they keep your data nice and safe as well as supporting a number of different card options. You do not have to have a PayPal account to purchase, although they’ll ask you if you want to signup. We prefer PayPal and hope you don’t mind as they’re a safe, reliable payment processor.

However, if you need a purchase order or an invoice, or want to pay by check, get in touch and we’ll sort you out, no problem.

Sounds Good – How Do I Get It?

Fantastic. Here’s the signup form:

Click below to buy a copy today for only $7!

P.S. – When it comes to your online marketing efforts, consider this: what do you have when you take away all your online content?  Not much. Just your small business and your customers, with a huge gorge in between them. Get your copy of Write Right Online, take your writing to the next level, and connect better with your ideal customer today.