Want to know Just What Works?
Our no-stress, no-fluff starter guides written exclusively for small travel and tourism businesses take you step-by-step through the nuts and bolts of the ‘net—Choose one or all to learn Just What Works for your travel business on the wild, wild web!
Our current Just What Works Guides include:
- Write Right Online – Some things have changed; others haven’t. How’s your online writing doing? Includes:
- How to spot the differences as well as synergies between print and online
- Why you need to write differently on various online mediums (blogs vs. forums vs. websites, etc.)
- How to understand your customer and connecting with their interests
- How to get attention and make a good first impression
- Understanding common pitfalls and how you can avoid them
- Why formatting tricks and using images, audio, and video can make a difference
- How to be consistent without being repetitive
- Why technical tweaks can take you to the TOP
- 33 Fun and Effective Ways to Promote Your Travel Business Online – Looking for better ways to get noticed online? Inject some creativity and BIG thinking into your promotions for bigger profits. Includes:
- Why the Internet has changes the rules of marketing and promotions
- How to overcome all the “noise” (and not add to it)
- Why certain promotions are successful and what characteristics they have in common
- Examples of great travel marketing ideas and tips from previously successful promotions
- How to plan your own tourism marketing ideas and creative promotions effectively
- It is possible to beat the competition and bring in more business – without being a sleazebag.
- TOP Travel Business Toolkit: Are you running your business or is your business running you? Get strategic about your goals and dreams. Includes:
- Why having a structured, well-defined strategy and key decision process is important, and why it doesn’t have to be complex.
- How to evaluate your to-do list on a regular basis to decide what to stop and what to continue, freeing up valuable time for new opportunities.
- How to structure your strategy so you know what’s going on in every month and how to monitor the metrics most vital for your business to succeed.
- Why stepping ‘out of the frame’ and getting a big picture view of your business is really important, and how you can do it without freaking out.
- Understanding Success with Google Analytics: knowing how your website is performing is key to online success. But are you spinning your wheels or using that data effectively? Includes:
- What content is popular, and what pages people aren’t reading
- Precise knowledge about what point in the buying process your customers get lost or confused
- Accurate data on what external marketing campaigns are sending you traffic and which ones aren’t performing
- Understanding how people navigate through your website
- Data on what kinds of traffic the search engines send to you
- Detailed information about your visitors, such as where they are from and how long they stick around
- What content is ‘profitable’ and what content isn’t
Need help or have a question? Then get in touch – we’d love to hear from you.
