Our DIY Guides, by Type

Our popular DIY guides are split into three different series:

We reveal our own tips, tricks, and lessoned learned to help you jump online and succeed! For FREE! Guides include:

• 7 Common Mistakes Businesses Make When Going Online: a no-nonsense starter guide to the online world, which comes with our free monthly newsletter subscription
• Why Twitter is Just a Personality Contest – debunk the myths surrounding this popular website
• Facebook for Travel and Tourism – find out what one of the world’s largest social networks means for your brand.

Our no-stress, no-fluff starter guides written exclusively for travel and tourism business take you step-by-step through the nuts and bolts of the ‘net.  Guides include:

• Write Right Online – Some things have changed; others haven’t. How’s your online writing doing?
• 33 Fun and Effective Ways to Promote Your Travel Business Online – Looking for better ways to get noticed online? Inject some creativity and BIG thinking into your promotions for bigger profits.
• TOP Travel Business Toolkit:  Are you running your business or is your business running you?  Get strategic about your goals and dreams.
• Understanding Success with Google Analytics: knowing how your website is performing is key to online success. But are you spinning your wheels or using that data effectively?

The advanced series for TOP businesses ready to make their online sales soar. Guides include:

• How to Nail Travel Marketing in Unfamiliar Territory – Are you missing an opportunity to take advantage of marketing your business online?
• Do It Yourself Search Engine Optimization – Are you missing out on profits from customers who are looking but can’t find you?

Podcasts

Our monthly radio podcast is one hour full of tips,ideas, and perspectives from the best of the best in our industry.  Tune in to one of the previous shows if you missed out:

• New Media Myths and Misconceptions:  Sheila Scarborough and Becky McCray from Tourism Currents give us some fantastic advice on what new media actually means to you.
• Inspire Your Marketing: Marketing expert Lucy Whittington gives you some inspiring advice on how to build a better website and how to spend less time spinning your wheels and more time being effective.
• Does your website need online reservations:   eCommerce expert Alex Bainbridge gives you insights into what it means to take reservations on your website, what it doesn’t mean, and how you can find the best mix that suits your needs.
• State of Tourism & Technology 2010:  Frank discussion about the changing tides of the travel and tourism industry in 2010, with excellent inputs and perspective from industry experts Ian Cleary and Rene Looper.

Most Recommended:

Mastery Guide:  How to Nail Travel Marketing in Unfamiliar Territory

– Want DIY help crafting your own online marketing strategy? – Need tips and tricks to make your website a marketing channel instead of a to do list item? – Ready to take full advantage of online networks that have the most potential to deliver results for your business? Tina McAllister, a small business owner, worked through the materials and says:

Tons of information without coming across as a potential “my head is gonna explode” kind of product…For tons of folks out there – your guide will be a real eye-opener. Good stuff!!

Improve the return on investment and increase online sales by following our online marketing tips and strategies in this guide.

Sounds good, but not sure where to start?

This handy table breaks down the various options between each of the different series of guides.

Not Sure What Guide is for You?

Then take our FREE TOP Business Assessment. We’ll give you free, no obligation advice for what guides will best help you and your business to succeed.