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I’ve been reviewing a recent article about post-recession trends in travel with a great deal of interest; it was written by eMarkter, a company that does a LOT of great market research across a number of sectors. The article focuses on online travel trends, and it definitely echoes a lot of the sentiment shared here in the TOP community. In summary, the article says, despite the drop in travel due to the global recession:
…usage of the Internet for researching, discussing and booking leisure and unmanaged business travel has shown surprising resilience.
A few other interesting points in the eMarkter report:
- Despite the recession-induced mood, consumers are still seeking value for money – not just a deal, but quality as well. That’s why businesses with great products and services are thriving.
- Mobile, Mobile, Mobile. It seems travel and mobiles continue to go hand-in-hand (pun not intended). We mentioned back on February’s podcast as trending topic, and last week the huge topic of Location-based social media came up. You just can’t ignore mobile.
- Growth of the micro-niche. That’s where operators and customers are getting crazy-specific and detailed in their needs and requirements. Social media communities and search engine optimization are the two main forces that I think are making that possible. Think about it: 10 years ago, how could “Vampire Coffee-Lover Tour Operators” and “Vampire Coffee-Lovers” and “Vampire-Friendly Coffee-Inspired Travel Agents” find each other? Now, a quick search of Google and a marriage made.
To Learn More
Need help figuring out the trends that apply to your travel business? Be sure to visit our travel online marketing strategy resources, or why not take our free small business assessment?
Photo by See-Ming Lee
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