I talk a lot about the idea that people need to make online content that’s professional yet personable. Videos, photos, and websites that aren’t necessarily theatrical productions, but resonate with the brand and aren’t sloppy. What’s the difference?
It’s ok to be an amateur. We’re all learning, all the time, right? But to be amateurish? That’s just plain lazy.
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{ 2 comments… read them below or add one }
I really enjoy how you make things so succinct and obvious.
There is definitely a huge difference between being an successful amateur, and unsuccessfully amateurish.
Thanks Rachael, glad that succinct and obvious are working for you.