In This Issue

• A Word from Andy
• Big DIY Guides News
• Latest Articles

View this newsletter online.

A Word From Andy

August 10th, 2010 | Edinburgh, Scotland

Hi Everyone,

I’ve had an awesome summer – how about you? (Or winter, for those down under.) I’ve met some fantastic people, and hearing lots of great stories from travellers out there.

What’s Your Story?

It’s not enough to have an ‘elevator speech.’ You need to know what your story is. It’s the story you tell on your website (your about page, or “why us”), it’s the that story your customers enjoy when they visit, and it’s the story you send them home with.

As I’ve said before, travel consumers like doing business with people. So if your brand isn’t telling a very good story about you, it is time to change it. This ties directly in with one of the main reasons most travel businesses fail online.

All the best,

Andy

Back to Top

BIG DIY Guides News

Due to changes upcoming in our business structure, our online store has been converted into US Dollars. For nearly all of you, this means a reduction in our prices. Here’s the new price list:

• Write Write Online: $7
• TOP Travel Business Toolkit: $11
• 33 Fun and Effective Ways to Promote your Travel Business Online: $17
• Understanding Success with Google Analytics: $17
• DIY Search Engine Optimization: $47
• How to Nail Marketing in Unfamiliar Territory: $57

We’re busy putting the polishing touches on next month’s release of what I have to say is our best guide yet, Why Your Website Sucks – And How to Fix It. Stay tuned as you’ll be the first to gain access!

Another Great DIY Guide – Affiliate Marketing for Beginners
If you’re looking at trying to resell other products (or get others to resell yours) as an affiliate, I’ve just found some excellent material from Corbett Barr, a man who knows what he’s talking about in this industry. A lot of people say you can’t make decent money from affiliate networks, but Corbett has the answers in his Affiliate Marketing for Beginners.

The course isn’t available publicly yet, but I’ve asked Corbett for permission to share the link now. If you click here, you can signup to get an email when the course is ready and you’ll get it for a guaranteed early bird discount.

Back to Top

Latest Articles

It’s been busy over on the blog – if you haven’t been over there recently, have a look at what you’re missing:

• Running a Business in the World of DIY and Free – this month’s TOP Radio podcast, full of tips and marketing idea.

• Email Marketing Jargon Explained – Don’t be put off from this effective tool by jargon!

Back to Top