We’ve talked about remarkable is the new tourism and we’ve talked about good marketing is about good hospitality. And I’d like to talk about where these two principles come together: in an old school idea called the law of reciprocity.
Simply, it means: long after people forget what you said or did, they will remember how you made them feel.
How do your customers feel after enjoying your products and services?
Have you ever asked?
To Learn More
Don’t miss our most popular feature, our do-it-yourself guides. They come with a money-back guarantee because we’re sure you’ll feel great after using them!
Photo by Hamed
email
facebook
twitter
LinkedIn
{ 3 comments… read them below or add one }
Hi Andy,
A good point, “long after people forget what you said or did, they will remember how you made them feel”, and the Gap Adventures related example.
You have to go above and beyond to offer real value to customers and stand out.
Another thing – underestimated in my opinion – is to make it EASY for them (to accomplish their travel goals and do business with you).
We do ask our customers for feedback.
A verbatim comment:
“If only life was as easy as dealing with CreteTravel.com!”
Makes me feel we’re on the right track!
Lina, you are definitely on track and great feedback like that should only inspire you to make your product even better. (And thanks on the new header – it changed months ago, we just didn’t say anything
)
One more thing…I like the new header for your website