What are you really good at? Is that where you’re putting your focus, online and offline?
Getting Your Online Focus
I see this time and time again. Small businesses can’t be “something for everybody” – you’re too small and don’t have the marketing budget of Coke or Pepsi to do that. So, you have to be something special for somebody specific. The easiest way to do that is to know what you’re good at.
Businesses that know what they’re good at:
- have no problem coming up with blog posts because they know exactly the topics they’re experts in, and that’s what they write about.
- know what social networks are productive for them, because they know their topic inside and out.
- are able to write amazing content and build real relationships because they are truly in-the-know and it shows
We’ve talked about the Ideal Customer before and how you need to know who is your Ideal Customer. The other side of the coin is what problem you solve for that Ideal Customer – what’s your offer and why should they be interested? The easiest way to explain that is by highlighting what you’re good at. Here are some examples:
- our travel agency is the number one experts in jungle travel in the Amazon
- our tour guides are the only guides to take you to Edinburgh’s scariest dungeon
- our bed and breakfast is the quietest and most tranquil place in the New York valley
Yes, that specific. Yes, these should be on your website – very prominent, every page. Grab my attention with the fact – people want to know, what are you good at? Pick one thing and do it.
By the way, in case you missed or recent TOP Radio Podcast, the thing that you’re good at better not be price.
Special thanks to Doug from the Authentic Seacoast for inspiration on today’s article.
To Learn More
If you need help managing your priorities and focusing on what you’re good at, our TOP Travel Business Toolkit can help. Do More with Less Time, Less Effort, and Better Results.
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Photo by Nina Matthews
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{ 1 comment… read it below or add one }
Great article, Andy. Glad to hear we helped inspire you. The better people are at communicating what they’re good at, the better the experience for their guests. And the better the experience, the more people will travel. It’s something we can all get behind.