There’s one “to do”  item from our 7 Common Mistakes Businesses Make online that many people have a hard time with:

Think of three fun and crazy things you could do to promote your business online.  Now pick one.
What’s the worst thing that could happen if you tried it out?

Why It’s Hard

I think the reason people struggle with this is because the online world adds such a different dimension to the small business marketing process, in two ways:

• online presence offers a way to enhance and extend traditional marketing techniques (example: e-brochures)
• entirely new campaigns that either weren’t cost effective or just not possible (example: content marketing, like Metrotwin)

But it’s a very new medium, which makes it kind of scary.  There aren’t any true experts – we’re all still experimenting. However, it’s the experimenters who are winning.

The great thing is that, compared to traditional campaigns, you can launch an online marketing campaign very quickly and far cheaper than traditional methods.  You can also easily change things in-flight and tweak as you go.

Our new DIY Guide can Help

Now you can get some help thinking out of the box with promoting your online presence with our new do-it-yourself (DIY) guide, 33 Fun and Effective Ways to Promote Your Travel Business Online:

The guide contains tips that will help you craft a successful promotion, as well as 33 (yes, 33) different ideas for campaigns you can launch yourself.  Maybe you’ll get inspired for an idea of your own, maybe you’ll need to tweak one of the examples to work for you, or maybe one of them will be the perfect idea!

Head on over to the details page for more information and to pick up a copy today for some 2010 inspiration!