Regardless whether you’ve got a Facebook presence already or just starting out, we’ve just released a new free TOP Secrets guide you might be interested in: Facebook for Travel and Tourism.

What’s In It?

Well, this TOP Secrets guide is a one hour free audio call (with transcript) that myself, Andy Hayes, and social media maven Mari Smith recorded a few weeks ago.  Second only to the search engine stuff, Facebook is an area where we get a lot of questions, so I wanted to put something together to help people address those.

In essence, the call answers two key questions:

• Do you need a Facebook fan page?
• What do you do with it once you’ve got one?

Mari also gives out a ton of great tips, tricks, and resources from her Facebook experience that are really, really useful. This is a TOP Secrets guide that you can’t miss.

How is this different than ‘How to Nail Travel Marketing in Unfamiliar Territory’?

You might be wondering how this is different than our popular DIY guide, How to Nail Travel Marketing in Unfamiliar Territory.  This TOP Secrets call is only about Facebook and is a bit of a deep dive solely into Facebook and quite a few tips to get you started.  The Unfamiliar Territory guide is more about evaluating the big picture strategy of which networks you choose and also goes into detail about paid advertising (which we mostly avoid on purpose in this audio) and a few other advanced topics. Unfamiliar territory also includes several other important social networks, along with the information to evaluate them to decide if they are a good fit for you.   In this call, we assume you’re ready to learn how to use Facebook (or are already doing so).

Bottom Line:  The two guides compliment each other and go hand in hand.

Listen Now

Sounds good?  Head on over to the Facebook for Travel and Tourism page to listen to the call.  After all – it’s free.  Then tell a friend or colleague who might be interested in hearing what we discussed.

Special Thanks

A special thanks to Mari Smith for joining us for the discussion.  You can’t help but feel positive and inspired after hearing Mari’s view of social media and online business.