Proven Solutions for Your Online Challenges
Our aim with one-on-one support is to help you make sense of the online world, to leverage social media and to:
- Save you time
- Save you money
- Increase your sales
- Improve your online return on investment (ROI)
We’re about solutions that work and that you understand. No stuff, no stress support in plain English.
The following packages are customised based on the work we’ve done with our previous travel and tourism clients, so we think you’ll likely find something helpful here.
| If You Have this Business Problem: |
Then we have this TOP solution: |
|---|---|
| “I need a website.” Or “I need someone to host my website.” |
Effective Travel Website Package |
| “I need help generating ideas on how to market my business better online.” | Online Marketing & Community Building Strategy |
| “I need help making my website convert more visitors into buyers and be a better business tool.” | Website User Experience Audit |
| “I want help making my blog more popular and effective.” Or “I don’t have a blog now but need help getting started.” Or “I need a writer to help write articles for my blog.” |
Blog Coaching |
| “I want to use Facebook to build a community but not sure how to make an effective fan page.” Or
“I’ve got a Facebook fan page but not sure if I’m really on track.” |
Facebook Fan Page Jumpstart |
| “I want to use Twitter to build a community but not sure what to Tweet about or how to use it effectively.” Or“I’m Tweeting and Re-Tweeting but not sure if I’m really on track.” | Twitter Jumpstart |
| “I need help getting started with an email newsletter / mailing list.” Or
“I have an email newsletter which really isn’t effective.” |
Email Marketing Jumpstart |
| “Customers cannot find my business in the search engines.” | Search Engine Jumpstart |
| “I am already well established on the social networks and need advice on managing my social media presence.” | Media Management |
Not sure what is best for you? Take our free TOP business assessment to get our recommendations on the next steps best for you.
About our One on One Support
Your independent travel and tourism business is probably a small shop or office, with just a handful of staff members or just you running the show. Sometimes, you need an extra person to get the job done. And, sometimes you need help with a different point of view.
That’s where Travel Online Partners comes in. By working directly with us and our network of trusted suppliers, you’ve just hired yourself an experienced guiding light, sounding board, and general expert-in-your-pocket to help you take your business to the next level, and beyond. Sound good?
How It Works
Above, you can see the breakdown of the Support packages we have created. You can either choose the one that fits you best – or talk to us and we will build you a custom package that’s right for you and your business.
Not sure which one you need?
- If you know the kind of support you need but don’t see a package in the list, email us and share your situation and where you feel you need help, and we’ll take it from there.
- Like to compare packages side-by-side? We have a handy chart that compares a couple of aspects of our packages.
- But if you are feeling a bit overwhelmed and not even sure where to start, then fill out our free TOP business assessment. After answering a few questions, one of the TOP partners will get back to you with advice and recommendations for your next step towards online business success.
After you choose a package, the first thing we will do is ask a few probing questions about your business, in order to better understand your goals and aspirations. We want to understand where you are on your small business journey, and where you want to be. After confirming the details, we’ll get started right away with the tasks associated with your Support package.
Each project we do with you has its own timeline.
Some of the projects we do focus the workload on us until it’s completed, such as the audits. Others are more involved, and require your interaction with us as well. You can expect frequent and regular email updates from us on our progress, as well as clear, easy-to-read, and easy-to-action outputs for you.
Each project is a fixed-price, agreed up front.
We’ll work with you to agree the scope of work and confirm the price up front. You’ll know exactly what you’re getting for your money, without any hidden fees or last minute changes. We do offer discounts for purchasing multiple packages (as some packages tend to go together), as well as flexible payment options where required.
Still have questions?
See if it’s answered under our frequently asked questions.
Not sure where to start?
Then take our free TOP business assessment and get our advice how to take your online presence to the TOP.
Package Details
Effective Travel Website Package
- Do you need a travel or tourism website to launch your online presence?
- Been putting off getting online because you’ve got too many other things to worry about in launching your new small business venture?
- Have a website already that’s a mess and just want to start over from scratch?
- Looking for a quality provider to host and support your website on an ongoing basis?
It’s stressful getting a website setup when you have so many other things to worry about – accounting, marketing, sales, processes – but together, we can take the hassle out of the online bit so you can focus on getting the rest of your business started.
Together we’ll build a website that:
- is easy to understand, quick to navigate, and shows customers your true value
- is easy for you to update, whether on the road or in the office
- is a suitable foundation for your business as it grows, always providing value
Sandi Langton, who contacted us to help her build an effective travel website for Two Wheel Africa Tours using Wordpress, a content management software we use regularly, said this about our packaged service:
Andy really is a WordPress wizard. I wanted a website that was easy to manage and low cost to set up and maintain. I also needed things tweaked to make my site unique and look good. I most certainly have a great website and am a happy customer as all these criteria were met. I’m also impressed with Andy’s ability to teach and communicate – especially considering I’m in South Africa and he is in UK. He has also given me useful advice and finally, he just was a pleasure to work with.
What This Support Package Entails
Together we will create everything you need to get the website you want, including:
- A website domain (the “http://www.” part) and a suitable supplier to host the site (if you don’t have these already).
- A structured layout of your content, including necessary pages with any multimedia elements (buttons, videos, and other graphics) – all designed to engage customers and encourage browsers to become buyers.
- A simple-to-use content management system using the free Wordpress platform with a look and feel that echoes the branding of your business.
- All required software installed and content uploaded ready for your input and feedback, followed by the adjustments required to get the site exactly as you want it, up and running.
- Research and loading of great keyword phrases to ensure search engine users will be able to find you.
- Training on all software to make sure you can do all your updates on your own and check your traffic statistics to see how many visitors you have.
- One month of post-launch support to continue to answer questions and make minor adjustments.
| Effective Website |
|---|
| This website package starts from £794 GBP / $1,309 USD. This does not include any domain registration fees – we cannot do this for you but can point you at our recommended vendors, who typically charge approx. $10 USD/year for your domain.
We do provide a standard branding with colours, fonts and images of your choice with this package. If your web site needs any particular branding and graphics design support such as logo creation or banner advertisements, we can provide that too at additional cost. To avoid any confusion, we’ll prepare mock screenshots of the design layout before getting started with the actual site setup. For an ongoing hosting arrangement, you can choose to use your own provider. TOP also provides a quality and cost-effective hosting service; your monthly costs with us are determined by a number of variables, such as expected traffic levels and the types of services required – but to give you an idea, prices start from little as £7 GBP / $11 USD a month. |
Click here get get in touch with us so we can start building your new website!
Online Marketing & Community Building Strategy
- Wish your approach to your online brand was strategic instead of haphazard?
- Do you spend a lot of time looking at social media but haven’t dived in yet?
- Want to combine your offline and online marketing approaches for maximum power and effect?
- Need a trustworthy partner to give you fresh insights and hard-hitting advice to take your online presence to the TOP?
It’s no secret: the internet is a huge medium, both in terms of size and capability. It can be terribly time-consuming to digest all the information and advice out there and translate that into a sensible approach for your business that will deliver results.
See what Julie Schwietert Collazo, Managing Editor of the Matador Network (the world’s largest independent travel magazine), said about our community building ability:
…Andy Hayes has not only increased Matador’s presence on Twitter in terms of the sheer number of followers; instead, he’s done something far more important: increase and improve the engagement of followers. By creating an authentic presence on this social media platform, Andy has made followers feel that they’re being heard, that they’re welcome in the Matador Travel community, and that their own writing, photography, and travel-related projects are worth sharing with thousands of other people. He’s also in constant communication with our editorial team, brainstorming creative ideas for promoting and generating content; he’s an incredible asset….
Together we’ll help you create an online strategy that:
- takes advantage of what the Internet has to offer
- combines your offline and online efforts for maximum effect
- projects your business personality and vision to the world
- adds value to your business brand
What This Support Package Entails
In this package, we’ll craft a strategic approach to your online business presence, including:
- A discussion on your unique service proposition and ideal customer, finding out where they are and what value you offer them.
- A review of where your business is at offline and online.
- An evaluation with suggestions on how you can start building a bigger, better community, including some approaches to improve the way you’re communicating
- Brainstorming ideas and ways to effectively market your brand.
- A unique strategy and approach to build your core online offerings and a community around them. This document will serve as a guiding vision we can always refer back to in order to gauge progress and effort.
- A step-by-step implementation plan of how to effectively put your personalised strategy into place.
| Take your existing online strategy through our strategy clinic. | Get your own personalised online strategy. |
|---|---|
| Stop and check-in to make sure you’re not off track, as we walk your existing strategy through a detailed review. We’ll look at what you’re doing and how you’re doing it. This fixed-price service starts from £595 GBP / $875 USD. At the end, we’ll deliver an easy-to-read report packed with recommendations to improve your online positioning. | This personalised online strategy and step-by-step implementation plan is a fixed-price service starting from £795 GBP / $1,315 USD. It is a combination of an email-based discussion with regular conference calls to check-in and discuss major milestones. |
We can support you further with each step of your personalised implementation plan if needed. We’ll review what best fits your needs and budget during the package implementation.
Ready to build an online community? Click here to get in touch and we’ll start finding your ideal customers.
Website User Experience Audit
- Feeling like your online presence is a bit lacklustre?
- Need some external ideas injected into your business vision?
- Wish your website worked more like a marketing channel?
Running a business like yours is hard enough in the real world, let alone tackling the new ways of communicating online. And if you’re anything like us, there’s only so many hours in the day so finding the time can be difficult and frustrating, especially if you aren’t seeing results.
Let us take an objective, external look at your website to:
- ensure your website is easy to use and encourages visitors to return
- review your content with an aim to increase conversions
- examine your competitors’ websites for lessons learned or potential threats
Specifically, this audit covers three aspects of your web presence:
- usability
- content
- competitive analysis
What This Support Package Entails
Together we will review all the important aspects of your website, including:
- A frank discussion on what you feel like you’re doing well and where you think you can improve.
- An investigation into the root issues of what’s not working and brainstorming ways to support your weaknesses.
- Analysis on what’s happening in your niche and your competitors, to formulate a plan to take your business to the TOP.
- Creation of a jargon-free, easy-on-the-eyes report detailing your current situation and specific, actionable tasks to take your website to the next level.
- Review of the evaluation for follow-up and for you to ask questions, either on the phone, email or even using Skype if you have it.
| Budget Review for Smaller Websites | First Class User Experience Audit |
|---|---|
| If you have a small website, you might qualify for our fast and budget friendly review. Fixed-price at only £485 GBP / $798 USD, this is the same review expertise but repackaged for smaller companies. Contact us to confirm if you qualify. | Understand the big picture with our overall evaluation of the three key elements of website effectiveness (usability, content, competitive analysis) is a fixed-price at only £804 GBP / $1,330 USD. |
We can also provide ongoing support to help you implement the changes needed and follow-up to make sure that the tweaks are turning into results. We’ll review what best fits your needs and budget during the package implementation.
Want to experience our most popular package for yourself? Click here and we’ll get your website in top shape in no time.
Blog Coaching
- Think you need a blog but don’t know what it is or why you need one?
- Feel like your blog is telling you what to do instead of vice versa?
- Nobody likes your blog and you don’t know why?
Then this email-based coaching package might be just for you. We’ll review all aspects of your blog (or soon-to-be blog) to make sure it’s delivering to your customer expectations.
Together we’ll come up with a plan to make sure you:
- understand why you have a blog
- know how often to update it
- write content that not only engages customers but also highlights your products and services
In this package, we’ll also review the experience your users have when visiting your blog, to ensure it’s working just as hard as you are to promote your business and brand.
What This Support Package Entails
Together we’ll focus on your blog’s personality in great detail and work on improvements, including:
- A discussion about what’s happening with your blog, what’s working and what isn’t. We’ll even make sure that a blog is the right way for you to accomplish your goals.
- An evaluation of the look and feel of your blog, to determine if it’s readable, usable, and readers have the right access to stay in touch or share great content
- A deep-dive into the content itself, coaching your writing style, headlines, topics, and balancing a healthy combination of text, photos, audio and video.
- A review of the availability of your blog to search engines – an important part of the content mix.
- Checking in on the technical aspects of your blog – categories and tags most importantly – to make sure the important topics are covered.
- An approach on blog promotion, with some brainstorming on ideas for the most effective ways to promote your blog.
Obviously the steps vary slightly depending if you’ve had a long-time blog, if you’re just at the beginning, or if you haven’t started just yet. But each package is tweaked specifically for you.
| Blog Coaching |
|---|
| This email-based coaching programme is a fixed-price package of £352 GBP / $582 USD. We’ll leave you with a one page action plan to keep you focused and on track. But if needed, we can also provide ongoing support for your blog after finishing this package, such as writing articles for you or further coaching help. We’ll review what best fits your needs and budget during the package implementation. |
Just need a writer for your blog? No problem! We can do that too. Articles are, on average, £30 / $50 depending on your needs and requirements.
Ready to make blogging one of your tools to success? Then click here to get in touch and we’ll get started!
Facebook Fan Page Jumpstart
- Ready to make the leap onto Facebook but need a hand in setting up that fan page?
- Took one look at the Facebook Fan page controls and have no idea where to begin?
Facebook is a massive website now, so big it just cannot be ignored. But it has a lot of rules that you need to follow, and at times their site is less-than-straightforward, particularly for business profiles.
Let us help you get a jumpstart on Facebook by:
- making sure you go into Facebook with a plan
- setup a good-looking and effective Fan Page presence
- get you started on getting fans and getting the word out
We’ll also give you tips and tweaks for making the most of this online platform while sticking to the rules.
What This Support Package Entails
Together we’ll focus on getting you up and running on Facebook as quickly as possible, including:
- A discussion about what you’ll be doing on Facebook and our advice on how to be the most successful (and stay within the rules).
- Help setup your Facebook fan page including easy-to-read pages and links to your website and other important networks.
- Work with you to help gather an initial following of at least 50 fans
- Give you the support in getting a core base of fans for your page
- Suggest the things you can do to keep your fans active and page visible to them in their ‘live feed.’
- A one-page tip sheet going forward to keep you on track and focused
| Facebook Fan Page Clinic | Facebook Fan Page Jumpstart |
|---|---|
| If your fan page isn’t delivering the results you want, drop by our fan page clinic for a critical review of what might be going wrong and how to fix it. Our email-based review is a fixed-price package of £226 GBP / $375 USD and includes simple, easy to understand recommendations and tips. | For those who need a new fan page setup with all the bells and whistles, this is a fixed-price package of £452 GBP / $745 USD and covers all the strategy and technical setup work but doesn’t include any advanced graphics design work that may be required. |
We can also provide ongoing support for your Facebook presence with our Media Management package. We’ll review what best fits your needs and budget during the package implementation.
Is Facebook the platform for you? Click here to get in touch to start making us of this massive Internet platform.
Twitter Jumpstart
- Ready to make the leap onto Twitter but need a hand in setting up your profile and finding great people to connect with?
- Need a good-looking Twitter profile and the setup to monitor keyword conversations and get involved with this fast-paced, trend-setting network?
Let us help you get a jumpstart on Twitter by:
- making sure you go into Twitter with a plan
- setup a branded Twitter profile that explains who you are and invites conversation
- help you start the ball rolling with up to at least 150 quality, targeted followers
We’ll also give you tips and tweaks for making the most of this valuable online platform, such as suggestions on what key phrases to “follow” so you can add value to the conversation and seek out possible new customers.
What This Support Package Entails
Together we’ll focus on getting you up and running on Twitter as quickly as possible, including:
- A discussion about what you’ll be doing on Twitter and our advice on how to be the most successful (and stay within the rules).
- Help setup your Twitter profile, including a custom-designed background for your page
- Finding up to 150 quality, targeted followers to get you on the right track for Twitter success
- A list of key phrases “to follow” and suggestions on the best tools for you to use
- A one-page tip sheet going forward to keep you on track and focused
| Twitter Clinic | Twitter Jumpstart |
|---|---|
| If Twitter isn’t delivering the results you want, drop by our Twitter clinic for a critical review of what might be going wrong and how to fix it. Our email-based review is a fixed-price package of £250 GBP / $413 USD and includes simple, easy to understand recommendations and tips. | This email-based programme is a fixed-price package of £497 GBP / $827 USD and covers all the strategy and graphics design work for your custom background. |
We can also provide ongoing support for your Twitter presence with our Media Management package. We’ll review what best fits your needs and budget during the package implementation.
Does Twitter’s openness and speed of communication appeal to you? Click here for a hand in being more effective on Twitter.
Email Marketing Jumpstart
- Want to use email, one of the best ways to keep in touch with customers, but don’t know where to start?
- Ready to turn on another online marketing channel to drive visitors to your websites and results into your profits?
It sounds simple, but don’t forget that there are privacy laws to bear in mind and you need to approach this channel carefully, as the last thing you want to do is alienate a customer by sending them a spammy email. Let us help get a jumpstart on your email marketing campaign.
What This Support Package Entails
In this support package, we’ll work with you to help:
- define the scope of your email ‘newsletter’ and brainstorm ideas for useful content
- work on establishing how often you’ll communicate with your email list
- help you get started with one of our preferred email management software suppliers, with care to make sure your list(s) are flexible yet manageable
- assist in formatting standard templates you can use for your campaigns
- advise you on privacy rules, laws, and regulations you need to be aware of
- create a one page checklist to keep you on track and on target with every email campaign
A BIG thanks to Andy who is not only wise, but generous with it – and *really* knows his stuff. His tips for improving our email newsletter were simple, straightforward, and easy for us to understand and implement. Marketing genius!
- Julie Gibbons, Vice President of Marketing – Peoplemaps.com
| Email Newsletter Clinic | Email Newsletter Jumpstart |
|---|---|
| Have you been spinning your wheels trying to find email success? Our email newsletter clic is only £295 GBP / $489 USD and can help you find just the right marketing mix. Includes a full review on your next email newsletter after the clinic. | This email marketing jumpstart package is a fixed-priced package of £425 GBP / $699 USD. It does not include ongoing costs of any email software you choose or extensive graphics design work if necessary, but does include our full review and feedback on your first two newsletters. |
We can also provide ongoing support for you after launching your new email marketing campaign. We’ll review what best fits your needs and budget during the package implementation.
Want to make use of email, the most effective online tool out there? Click here and we’ll help you take advantage without becoming a spammer.
Search Engine Jumpstart
Want to make sure your site is optimised for search engines?
- Wish you had some one-on-one support to make sure you’re taking advantage of free search engine traffic?
- Think you have great content but can’t figure out why Google and other search engines aren’t sending visitors your way?
The world of search engines on the surface seems tricky, complex, and slightly daunting. But let us help you cut through the fluff and make changes to your website and elsewhere to ensure you’re easy to find on the major search engines.
What This Support Package Entails
Together we’ll review your primary online presence to:
- ensure you know the key words and phrases you should be using to draw search engine attention
- implement tips and tweaks to your web design to make it super easy for engines to search
- make sure you are listed in important travel-related directories
- work with you on external link building strategies to help raise your search prominence
- provide you with a one-page checklist of reminders to help you keep key search engine techniques in mind when writing new content or updating existing content
What we will NOT provide you in this package is a guaranteed page one ranking on any search engine. As the search companies do not make their ranking technology public, no one can guarantee you this. We also do not support unethical search engine optimisation habits that could potentially get your website banned from search engines.
| SEO Clinic | SEO Jumpstart |
|---|---|
| If your website’s organic search engine traffic is not delivering the results that you need for your business then our SEO Clinic is the ideal option.
We assess and deliver a critical review of SEO opportunities you may be missing along with a complete keyword analysis and clear information on how you can better optimize your site for the keywords that support your business’ unique search traffic needs for only £325 GBP / $500 USD. |
If you’re starting from scratch or looking for a complete overhaul of your SEO strategy the Jumpstart package is for you.
It includes complete keyword and competitor research, implementation of needed content changes based on the unique needs of your niche market. We’ll walk you through the results and recommend a long-term plan for keeping your site optimized. This package starts from £550 USD / $850USD |
Ready to master the search engines? Then click here to get in touch and we’ll ensure your rankings rise to the TOP!
Media Management
- Active on social media and seeing results but can’t keep up the time commitment?
- Spending time on manual activities and tasks that you wish you could automate?
- Wishing you had some systems to support your expanding online presence?
Then this automation review and subsequent media management package might be just for you. We’ll review all aspects of your online activities to see where we can implement automation and monitoring.
Together we’ll come up with a plan to make sure you:
- understand the purpose of each component of your online marketing strategy
- research the options to automate and monitor
- assist in the implementation of automation and monitoring tools where agreed
Keep in mind, it is not possible to automate 100%. After all, you and your personality are an integral part of your online business so we can’t just take that away. Instead, we’ll reign in those online activities to ensure you’re the one in charge.
What This Support Package Entails
Together we’ll focus on ensuring everything you do online is streamlined and automated where possible:
- A discussion about what you’re doing and how much time it’s taking to do it.
- An evaluation of the possible automation options for each of your tasks, weighing up the pros and cons of each.
- Our recommendation for what’s best for your situation based on our experience, as every automation tool has an upside and a down side
- Setup and implementation of the tools chosen and documentation on what has been setup.
- Frank discussion about where TOP can assist you on an ongoing basis to take the day-to-day pressure off you and your team.
| Media Management |
|---|
| This streamlining and automation review is a fixed-price package of £393 GBP / $651 USD. While many automation tools are free, we may recommend products that have license charges and these costs are not included.
From there, we will discuss the possibility of TOP assisting you on a month-by-month basis going forward, the cost of which will vary depending on the amount of ongoing support you need. |
Need an extra pair of hands? Click here to start crafting your automation and efficiency plans.
