Website Content & Usability

Why Your Website Will Never Meet Everyone’s Expectations

September 20, 2010 Website Content & Usability
why your website sucks

Last week we had what has to be by far the biggest launch in TOP’s history, our simplified guide to website usability: Why Your Website sucks, and How to Fix It.  If you didn’t pick one up last week, be sure to check it out. We’ve had some terrific feedback already, there’s a couple of [...]

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Why Your Website Sucks

September 14, 2010 Website Content & Usability
why your website sucks

For what it’s worth, the most popular service here at Travel Online Partners is our professional website review.  I suppose part of that is because it’s what I did for years in the corporate world (so it’s a very good package) and few companies offer that service to small businesses at such a low cost. [...]

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Do You Need Pretty Pictures to Sell a Travel Product?

June 7, 2010 Website Content & Usability

I’ve just spent the best part of an hour wanderlusting at all the gorgeous websites in this roundup of inspirational travel website designs.  They are beautiful websites.  Some are more effective and usable than others, but all definitely easy on the eyes. I couldn’t help but notice the comment “Frederica” left: I noted that these [...]

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Making Your Website Easy from the Start

May 12, 2010 Website Content & Usability
whats on

One of the biggest battles of building a great travel website is getting your new visitors comfortable enough to take their first step.  I don’t know of any buying lifecycle that’s completed in only one step, so no doubt you’ll require a few pages to educate your readers on your offering and then entice them [...]

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Tracking Website Performance: It’s Not as Hard As You Think

April 13, 2010 Website Content & Usability

There are a lot of conversations going on these days about tracking online ROI.  It’s a difficult thing to measure, for sure, but small business owners seem to get hung up on one important must-do point: monitoring the performance of their website.  Flickr profiles, Twitter links, and Facebook status updates always end up pointing to [...]

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Is Your Google Listing Better Than Your Website?

November 30, 2009 Website Content & Usability
united

We talked recently about the Five Myths on What Makes a Great Website.  But at the end of the day, if there is only one principle you can stick to for making  your website suck less and sell more, it is this:

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Five Myths About Great Websites

November 20, 2009 Website Content & Usability
990866224_b7be4405df

Do you think you have a great website?  What makes a website great?  Well, lots of things make a great website, but some thing’s don’t.  Here are five myths about what makes a great website and what you really need instead. A Great Website Has Lots of Great Graphics Wrong.  A great website is about [...]

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Is your Website a To Do List Item or a Strategic Business Tool

November 10, 2009 Website Content & Usability
Don

There’s an awful lot of frustration out there when it comes to websites, social media, and all-things-online.  Some of the most common complaints I’ve heard most recently: I don’t have the time.  I spend all day trying to run my business.  More stuff to do is the last thing I need. There are FAR too [...]

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The Most Important Part of Your Online Strategy

October 26, 2009 Website Content & Usability
content

Do you know what the most important part of your online strategy should be?  No, it’s not building traffic, but that’s important.  No, it’s not branding and looking good – but you’re close. Content and messaging.  The key to a successful online presence.

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10 Things That Should Be On Every Small Business Website

August 31, 2009 Website Content & Usability
checklist

Do you think your website is telling your customers everything it should be? Think again. Here’s 10 things that should be on every small business website.   Read through the list then check your site. And in no particular order…. 1. Contact Details. All of them that you accept open queries to – email, phone, [...]

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