Website Content & Usability

This past weekend, I was planning a few segments of my summer travels – to the US East Coast, if you’re curious. I can see why travel agents still have good business, because some of the website I was using frankly, sucked. These were both the official tourism websites as well as independent tour operators [...]

I’ve had more conversations than I’d like to count about online branding lately. But darned if it isn’t awfully important – just like in the real world, the first time I “meet” you and your company I’m quickly evaluating lots of different details to make a judgement call on what I think about you.  In [...]

Last week we had what has to be by far the biggest launch in TOP’s history, our simplified guide to website usability: Why Your Website sucks, and How to Fix It.  If you didn’t pick one up last week, be sure to check it out. We’ve had some terrific feedback already, there’s a couple of [...]

I’ve just spent the best part of an hour wanderlusting at all the gorgeous websites in this roundup of inspirational travel website designs.  They are beautiful websites.  Some are more effective and usable than others, but all definitely easy on the eyes. I couldn’t help but notice the comment “Frederica” left: I noted that these [...]