Steal This Marketing Idea

The past week I’ve been in sunny eastern Spain, on press trip and guest visiting Costa Brava, a not-as-well-known-but-just-as-amazing portion of the country.   My primary contribution of the trip was to provide some exposure of the region and destination to readers of my travel magazine, but of course I wear many hats and am a diligent observer [...]

We’ve talked at length about practical online travel marketing principles around these parts – about selling experiences, the reciprocity effect, about being remarkable. Today, let’s highlight another great foundation for great marketing: honesty.  Honesty can be scary, but honesty sells. Finally, a Travel Website that’s Totally Honest Go to your average travel booking portal today, and tell [...]

Recently, as part of my travels throughout upstate New York, I stayed for a few evenings at the lovely Abner Adams House near Canandaigua.  It has to be one of the nicests B&B experiences in NY state, and I ended up spending a few minutes chatting with owners Bob and Lynda about their marketing. One [...]

We haven’t done a Steal this Travel Marketing Idea for awhile, and so I thought I’d take a minute to highlight a fun marketing option that many small businesses overlook:  videos.  Here’s a great example video from a Canadian tour operator:  Segway Ontario. What’s So Great? It’s Professional.  Your videos don’t have to be Hollywood [...]