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SEO

(Google) Analytics Jargon Explained

January 11, 2012 SEO
Google's graphics and dashboards might be easy on the eyes, but they're still filled with jargon-y junk.

I’ve had a lot of thanks for the tips in our email marketing jargon explained piece, so I thought I’d dive right in with some explanations of typical analytics jargon, because sometimes it can feel downright confusing! For the purposes of today’s discussion, I’m mostly referring to Google Analytics, but in fact these terms are [...]

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5 SEO Lessons you can learn from Yoga

June 23, 2011 SEO

Earlier this week, we recorded a podcast about the 11 Juicy Reasons why SEO Should Be In Every Marketing Plan. We joked about the commonalities between SEO and yoga, but we weren’t kidding. The Search Engine Optimization industry has been around for at least a decade now and it’s not going anywhere as it continues to [...]

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11 Juicy Reasons why SEO should be in your Marketing Plan

June 20, 2011 SEO
Free - Burst Badge Orange

In today’s TOP Radio Podcast, we’re pretty excited because we’re announcing the relaunch of our year-old SEO book, Get Traffic Now. Before jumping into the podcast, you might want to be aware of this special offer… If you purchase Get Traffic Now by Midnight EST Friday, June 24th, you’ll be able to join a FREE [...]

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Google Instant: Friend or Foe for SEO?

October 11, 2010 SEO
google

I can already hear the clamoring and heart palpitations of small business owners all over the world as the headlines on SEO and small business blogs riff about the new Google Instant search engine results as the death of SEO– loud, ugly thoughts swirling through their heads: “This means all of my SEO efforts have [...]

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A Simple Way to Improve Your SEO Keyword Knowledge

February 22, 2010 SEO

You can never have enough data about your small businesses’ keywords – the phrases that people type into a search engine to find you.  As you probably know already, either through experience or reading through our resources like the bestseller DIY SEO guide, you can get a lot of this knowledge for free with a [...]

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How to Use the Jedi Force for Search Engine Optimization

January 12, 2010 SEO
light saber for search engine optimization

Search engine optimization is like the poor stepchild of online marketing efforts – no matter how hard the industry tries, it gets shunned and kicked down; SEO is an unloved and often overlooked field. And you know what? A lot of that negativity is deserved – because there are unethical SEO efforts taking place within [...]

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The Growing Importance of Local Search in Travel

December 11, 2009 SEO
golf

You’ll be probably aware of the fact that all the major search engines are making it increasingly easier for small tourism business owners to take a proactive approach toward online marketing. In the last few years, the growing importance of local search and the integration into search results (in Google especially) has created an increasingly [...]

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2010 a Big Year for Travel and Search Engines

December 4, 2009 SEO
gears

What are the greatest challenge in search engine optimisation that small travel businesses will face in 2010? This is the question that I’ve been reflecting upon in last few days, conscious of all the innovation and changes that every single day affect the way we work with the search engines for travel and tourism marketing. [...]

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