Online Marketing Strategy

6 Examples of Turning Your Off Season into a Tourism Bonanza

September 21, 2011 Online Marketing Strategy

Even the most popular and beautiful destinations suffer from the dreaded off season blues. The time and reasons vary, but for whatever reason, the season changes and the tourists travel on. So what’s a travel business to do to improve your off-season marketing? Get creative. To get travelers to visit during the off-season, you have [...]

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3 Reasons Why Travel Bloggers & Travel Agents Should Team Up

August 31, 2011 Online Marketing Strategy
Travel Agent, Meet Travel Blogger

The travel industry continues to shift, twist, and contort itself into a new, web-orientated era. The Internet devalued good travel advice but made said advice easier to find. The Internet crashed careers and built new ones. The two travel jobs that have been most strongly affected by the Internet are travel agents and travel bloggers. [...]

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Gamification: What is it and How It Will Change the Tourism Game

August 17, 2011 Online Marketing Strategy
via everystockphoto

Chances are at some point you’ve experienced travel planning tedium. You’ve jumped from site to site monitoring plane ticket prices and stared at a sea of hotels on a map. With all the details that have to be mulled over, planning a vacation can feel more like work. However, new sites and platforms are finding [...]

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The Most Undervalued Job in Tourism…

August 1, 2011 Online Marketing Strategy

While there are plenty of individuals in travel and tourism who are taken for granted – gate agents at airports jump to mind, taxi drivers too – but there is one job that consistently seems neglected. The Window Washer. I have been in five star hotels with filthy windows, all but ruining the experience. I [...]

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An Example of How to Market the S*** Out of Your Tourism Business

July 25, 2011 Online Marketing Strategy

  On a recent press trip, I visited the city of Tacoma, just an hour south of Seattle. One of the highlights of my trip was some time in the Tacoma Glassblowing Studio blowing my own homemade paperweight! While sweating my way through the glasswork crafting process, I was observing a lot about the operation. [...]

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Small Business Fable: How to NOT Build a Library

April 28, 2011 Online Marketing Strategy

Today’s post is a bit different. It’s a fable, if you will… Almost three years ago to date, a small team of excited worker bees started to construct a building – a library. They pulled out their hatches and widgets and watches.  They laced up boots, filled up their coffee mugs, and put on their [...]

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The Result of Most Tourism Marketing Material

March 7, 2011 Online Marketing Strategy
tourism marketing brochures

Today’s reality check: this is the result of most of your tourism marketing material: Yup.  It is trash.  A total waste of your marketing dollars (or pounds, or euros, or whatever). 6 Reasons Why People Are Throwing Away your Marketing Materials They Didn’t Ask for Them.  You’re wasting your time if you send unsolicited emails [...]

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How Stupid is Your Tourism Marketing?

January 24, 2011 Online Marketing Strategy

Last week I was reading an article written by the fantabulous Peter Shallard – he’s a “shrink for entrepreneurs” but don’t let that put you off, he’s whip smart and super savvy.  The article in question: All Your Customers Are Crazy. I know you’re busy, so if you don’t have time to read the full [...]

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You don’t want the (Social Media) Sale Bad Enough

January 5, 2011 Online Marketing Strategy

Happy New Year!  We’re busy here at TOP HQ on some TOP Secret projects, but I have emerged from the war room long enough to share a little story. It is hard to believe that it is only the 5th of January, and I’ve already seen two types of tourism marketers.  One is going to [...]

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Two Examples that Prove Good Tourism Marketing Is Fun

November 29, 2010 Online Marketing Strategy
door2

I’ve been noticing lately a lot of travel brands who have great travel brands in the real world. But, the problem is, their online marketing is about as cold as doctor’s rubber glove. (Sorry for the imagery.) What gives? It’s the same thing Kelly rants about in our Why Your Website Sucks book: for some [...]

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