Online Marketing Strategy

My good friend Becky McCray from Tourism Currents always is a pithy tweeter, and this weekend was no exception, especially when I saw this gem pop up in my Twitter stream: Promotion Probably Isn’t the Problem I see this a lot – you could easily change the word restaurant to”website” or  ”tour” or  ”bed and [...]

I loved Amber’s recent post about boosting your sales with an off season travel campaign.  Working on your systems and planning so you hammer the high season, then shoring up your resources to handle the low season means your biz is working like clockwork to keep food on the table and keep you and your [...]

I’ve been ever-impressed with the quality and careful attention to detail that I see from Seattle/ Portland-based tour operatorEvergreen Escapes. The key, I think, to what makes Evergreen Escapes so special is that they understand a crucial marketing concept: they aren’t just a tour guide, they are a purveyor of experiences. I took a few [...]

Marketers have been making a ginormous fuss these days about QR Codes (aka Quick Response codes).  They’re esentially bar codes like you find in your local supermarket, but they were developed in 1994 in Japan for use in manufacturing because supposedly they can more quickly. (When you’re manufacturing tens of thousands of products a day, [...]