The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Email Newsletters

How to Name Your Email Newsletter: 14 Creative Examples

August 24, 2011 Email Newsletters

Newsletters have been (and remain) the golden standard of email marketing. Print news and magazines sales may be on the decline but people still want a fast and easy way to get information they care about. For travel businesses, newsletters can keep loyal customers up-to-date on deals, news, and entertainment. But with so many newsletters [...]

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6 Totally Not Sleazy Ways to Email Follow Up with Your Customers

May 16, 2011 Email Newsletters

I hate it when people get annoying with email.  I’m not sure why, but so many people spam their email lists with “special offers” that it is a true wonder anybody signs up for email newsletters these days (especially considering most email newsletter signup forms suck) – it is enough to make you just stop [...]

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Why You Need Mailing List Software

August 2, 2010 Email Newsletters

Last week, we talked about email marketing jargon.  I wanted to delve into one more further topic, which is a question I get asked a lot: Does my small business really need one of these “expensive” email marketing programs, like Aweber? The answer, my dear small business friends, is YES.  Here’s why. Why You Can’t [...]

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Email Marketing Jargon Explained

July 26, 2010 Email Newsletters

At popular request (*waves hi to requesters*), I’m briefly going to walk through some of the jargon that you’ll hear in the email marketing world.   Then, I’m going to explain to what is important about each piece of jargon.  I hate jargon as much as the next person, but I’m afraid if you’re going to [...]

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More Reasons Why You Need An Email Newsletter

April 5, 2010 Email Newsletters

This article is part of our series on Lessons Learned at South by Southwest 2010, a popular technology conference. So, I was talking at SXSW with Chris Guillebeau and Pace Smith, two of my favourite entrepreneurs.  We got to talk about email newsletters and why small businesses really should have a list.  As you already [...]

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The One Thing Missing from Most Email Newsletter Signup Forms

February 25, 2010 Email Newsletters

I’ve looked at a lot of email newsletter signup forms in my lifetime – and oh my, I’ve seen way too many this month with our recent Stop Annoying Your Customers newsletter check-in promotion. (By the way, you do know that ends this week, right?  Click here if you missed it and want to give [...]

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3 Ways to Annoy Your Customers Via Email

February 1, 2010 Email Newsletters
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Savvy entrepreneurs know that email is a very powerful marketing tool.  It is a low cost way to establish a top-of-mind presence with your customers.  But a lot of companies take advantage of email, to their own detriment, and instead of making a connection with that customer, they just end up annoying them.  So, with [...]

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