The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Affiliate Marketing for Tourism and Travel

August 11, 2010 Online Marketing Strategy
affiliate marketing for tourism and travel

If you’re a tourism business that does any sort of lead generation from online channels – whether that be Google Ads, private ad sales, directory sites or larger travel booking portals – you no doubt know that it’s a good idea not to put all of your eggs in a single basket. But if you’re [...]

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Running a Travel Business in a World of Free and DIY

August 9, 2010 TOP Radio Podcast
TOP Radio

This month’s TOP Radio tourism marketing podcast is with Trisha from Travel Writer’s Exchange. Trisha is very well known in this industry and has a wealth of knowledge and experience in running several tourism businesses, including a travel agency as well as her current online ventures. Welcome Trisha! Listen Now To listen to the call, [...]

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Why You Need Mailing List Software

August 2, 2010 Email Newsletters

Last week, we talked about email marketing jargon.  I wanted to delve into one more further topic, which is a question I get asked a lot: Does my small business really need one of these “expensive” email marketing programs, like Aweber? The answer, my dear small business friends, is YES.  Here’s why. Why You Can’t [...]

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Email Marketing Jargon Explained

July 26, 2010 Email Newsletters

At popular request (*waves hi to requesters*), I’m briefly going to walk through some of the jargon that you’ll hear in the email marketing world.   Then, I’m going to explain to what is important about each piece of jargon.  I hate jargon as much as the next person, but I’m afraid if you’re going to [...]

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Steal this Travel Marketing Idea: The Urban Oasis

July 19, 2010 Steal This Marketing Idea
urban oasis

Hooray!  Another small travel business owner has been a fresh, fun, and friendly website to promote their special offering.  This week we’re featuring The Urban Oasis: Why I Love Their Site Go and have a look at their site.  Here’s what I love about it: They have priorities.  The things that take primary position on [...]

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The Reason Most Small Businesses Fail to Succeed Online

July 12, 2010 Online Marketing Strategy

I feel like I’m repeating myself here, but I’m ok with that because people still aren’t getting it.  Do you know what is the number one reason that most small tourism businesses fail to find success with their online marketing strategy (apart from the fact that most don’t have a strategy – do you)? A [...]

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What’s So Bad about Travel Bloggers?

July 6, 2010 Online Marketing Strategy

Don’t you hate it when you come across a great article, save it, and then spend half and hour afterwards trying to find it? Errg.   Anyway, I was reading an article that had some very good statistics about the effectiveness of PR firms reaching out to bloggers – the figures were shockingly low, actually. [...]

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Guerilla Marketing for Tourism

June 28, 2010 Online Marketing Strategy

I’ve been reading about a lot of pretty innovative marketing ideas lately.  One that comes to mind is the “pop up shop” here in the UK; given the glut of empty storefronts and real estate here since the economic downturn started, entrepreneurs have been working out deals with the real estate owners for short term [...]

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Social Media: Less Overviews, More Doing

June 24, 2010 Online Marketing Strategy

I think the problem with many small businesses these days is that they spend a lot of time reading and listening to overviews, and not enough time doing something.  You can’t tell if a plan or strategy will work unless you try it out first to see. If you’re ready to do something, you might [...]

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Dealing with the “Blogger’s Dip”

June 21, 2010 Blogging

Have you ever dealt with the dreaded blogger’s dip?  It happens to all of us, at one point or another.  It’s happened to me on every blog I’ve ever written for, and I’ve seen it happen to other bloggers time and time again. What is The Dip I’d like to preface this conversation by saying [...]

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