The Hello Bar is a simple notification bar that engages users and communicates a call to action.

There’s No Perfect Website

October 18, 2010 Website Content & Usability
why your website sucks

So, unless you were under a rock (which happens to me regularly, in fact), you no doubt heard all the fuss about our DIY Guide launch, Why Your Website Sucks and How to Fix It.  I’m happy to keep singing its praises because after a six month birthing process, I’m elated by the quality result [...]

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Google Instant: Friend or Foe for SEO?

October 11, 2010 SEO
google

I can already hear the clamoring and heart palpitations of small business owners all over the world as the headlines on SEO and small business blogs riff about the new Google Instant search engine results as the death of SEO– loud, ugly thoughts swirling through their heads: “This means all of my SEO efforts have [...]

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How to Build an Awesome, Good Looking Website

October 4, 2010 TOP Radio Podcast
TOP Radio

This month’s TOP Radio podcast features one of TOP’s regular graphics design experts, Rachael Acklin, also known as the Caffeinated Elf.  We’re talking about making website look awesome – a topic that comes up regularly in our recent guidebook launch, Why Your Website Sucks – and How to Fix It. Tune In To listen to [...]

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Great Tourism Businesses Sell Experiences

September 27, 2010 Online Marketing Strategy

Tell me, dear reader, what exactly is it that you’re selling?  I’d like to suggest an alternative approach – that is, an approach your tourism business as selling an experience. Travel agents: instead of thinking of your business as a bespoke service, how about considering the start-to-finish experience.  Do your clients know what happens when something [...]

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Why Your Website Will Never Meet Everyone’s Expectations

September 20, 2010 Website Content & Usability
why your website sucks

Last week we had what has to be by far the biggest launch in TOP’s history, our simplified guide to website usability: Why Your Website sucks, and How to Fix It.  If you didn’t pick one up last week, be sure to check it out. We’ve had some terrific feedback already, there’s a couple of [...]

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Why Your Website Sucks

September 14, 2010 Website Content & Usability
why your website sucks

For what it’s worth, the most popular service here at Travel Online Partners is our professional website review.  I suppose part of that is because it’s what I did for years in the corporate world (so it’s a very good package) and few companies offer that service to small businesses at such a low cost. [...]

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Avoiding Price: The Difference Between Hospitality and Transportation

September 6, 2010 TOP Radio Podcast
TOP Radio

This month’s TOP Radio tourism marketing podcast is two very good friends: Doug Anweiler, a long time tourism marketing expert from the Authentic Seacoast.  Doug is no stranger to TOP, as he was here before talking with me about remarkable tourism marketing. Tony Champion, from Positively Travel.  Tony’s had over 20 years of experience in [...]

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Great Tourism Businesses Know What They’re Good At

August 30, 2010 Online Marketing Strategy

What are you really good at? Is that where you’re putting your focus, online and offline? Getting Your Online Focus I see this time and time again.  Small businesses can’t be “something for everybody” – you’re too small and don’t have the marketing budget of Coke or Pepsi to do that.  So, you have to [...]

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More Proof Travel Brochures Aren’t Dead, Just Different

August 23, 2010 Steal This Marketing Idea
Front Travel brochure

I’m a listener, and sometimes I hear trending snippets of conversation.  In online circles I keep hearing people talking about the death of the travel brochure.  Unfortunately, I have to inform them time and time again, travel brochures aren’t going anywhere anytime soon.  Travel brochures aren’t dead, but they are changing. Why aren’t they dead? [...]

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An Idea for Getting More Reviews of your Tourism Business

August 16, 2010 Steal This Marketing Idea
Front

Recently, as part of my travels throughout upstate New York, I stayed for a few evenings at the lovely Abner Adams House near Canandaigua.  It has to be one of the nicests B&B experiences in NY state, and I ended up spending a few minutes chatting with owners Bob and Lynda about their marketing. One [...]

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