The Hello Bar is a simple notification bar that engages users and communicates a call to action.

You don’t want the (Social Media) Sale Bad Enough

January 5, 2011 Online Marketing Strategy

Happy New Year!  We’re busy here at TOP HQ on some TOP Secret projects, but I have emerged from the war room long enough to share a little story. It is hard to believe that it is only the 5th of January, and I’ve already seen two types of tourism marketers.  One is going to [...]

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Travel Online Marketing: 2010 in Review

December 20, 2010 HOT TOPics
calendar

Whew.  2010 has been one hell of a year.  Facebook rose to prominence, Google kept tweaking its algorithm, and the tourism industry continued to shift and adjust to the changing attitude of consumers.   It’s certainly made for a lot of food of thought, so what I thought would be a nice way to end [...]

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What do you Want to Learn in 2011?

December 14, 2010 Way off TOPic
question

Why Are You Here? That’s a powerful question a very wise person once asked me. It can lead you down a very interesting path of reflection on both your personal and professional development. It’s also a great question to ask your customers that question (or one similar). Loading… I’ll be spending the rest of this [...]

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Blogging without Assumptions

December 6, 2010 Blogging

Whether you’re blogging about your travel business, thinking about blogging about your travel business, or have a blog for your travel business but aren’t using it (ahem!), I want to ask you a question: Are you assuming too much? It seems a lot of folks are making a few too many assumptions about blogging lately. [...]

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Two Examples that Prove Good Tourism Marketing Is Fun

November 29, 2010 Online Marketing Strategy
door2

I’ve been noticing lately a lot of travel brands who have great travel brands in the real world. But, the problem is, their online marketing is about as cold as doctor’s rubber glove. (Sorry for the imagery.) What gives? It’s the same thing Kelly rants about in our Why Your Website Sucks book: for some [...]

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Tourism Geeks Talk Social Media at #SoMeT

November 22, 2010 HOT TOPics
SoMeT

Last week I attended #SoMeT, the Social Media Tourism Symposium. This is the first year for the event, but it really got my attention for a one huge reason:  The location was “open sourced.” Hotels and destinations pitched themselves to host the event, and then potential attendees voted on those pitches.  That’s a very unique [...]

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Private Sale Travel Clubs: The Sexy New Travel Startup

November 15, 2010 Online Marketing Strategy

In case you were hiding out under a rock or elsewhere, there is a new sexy queen of the travel industry:  the private travel club startup!  I think most of the major brands have one launched or under the planning, and they seem to be popping up left, right and center.  SniqueAway (from Tripadvisor), Travesse [...]

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In Tourism, You Need Video. It’s Not So Hard.

November 8, 2010 Online Marketing Strategy
why your website sucks

I’ve talked before about the need for video to market your small business. The reason I really like to see tourism businesses like yours have video is for three reasons: It’s personable.  It brings your small business personality to live.  Whether you’re friendly, sassy, or full of energy, that’s so easy to convey with video. [...]

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Small Business Marketing Lessons from The Move From Hell

November 1, 2010 Online Marketing Strategy

As you may or may not have heard, I have just moved. I’ve been kind of a global nomad my entire life, so the idea of changing countries wasn’t that big of a deal to me – even with a business attached. But this move has been nothing short of hell. The Move from Hell, [...]

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Talking Tourism at Blogworld 2010 #BWE10

October 25, 2010 HOT TOPics

This year was my first year at Blogworld & New Media Expo, a popular new media conference held every year in Las Vegas.  I know many of the attendees as well as the conference director, so I was looking forward to it, and the event exceeded my expectations in every way possible.  The networking was [...]

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