The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Small Business Fable: How to NOT Build a Library

April 28, 2011 Online Marketing Strategy

Today’s post is a bit different. It’s a fable, if you will… Almost three years ago to date, a small team of excited worker bees started to construct a building – a library. They pulled out their hatches and widgets and watches.  They laced up boots, filled up their coffee mugs, and put on their [...]

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TOP Radio Podcast: Systems for People Who Hate Systems

April 18, 2011 TOP Radio Podcast
TOP Radio

TOP Radio Podcast as back! We took a bit of a winter hiatus, but we’re gearing the podcasting machine back up, because, well, you wanted us to, and we did too! The only change is that we’re slimming down the podcast. More is less, so let’s get to the heart of the matter, pull out [...]

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Flying Malaysia Airlines? Book a Seat next to a friend on Facebook

April 11, 2011 Facebook

Flying Malaysia Airlines anytime soon?  Well you might want to check in on Facebook, because with the airline’s new tool, MH Buddy, you can reserve seats, see if your friends are on your flight, and sit next to them (or, if it’s your cranky cousin, not sit next to them.) Regardless of whether you think [...]

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Air New Zealand Isn’t Afraid to Have a Little Fun

April 4, 2011 Steal This Marketing Idea

Last week, we talked about a little chipmunk who’s having a heck of a lot of fun – and being honest about the realities of air travel. A lot of you smart-n-savvy business owners have sat in despair, because you can’t figure out a way to market and promote your products and services in a [...]

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Finally, a Travel Website that’s Totally Honest…

March 28, 2011 Steal This Marketing Idea
agony

We’ve talked at length about practical online travel marketing principles around these parts – about selling experiences, the reciprocity effect, about being remarkable. Today, let’s highlight another great foundation for great marketing: honesty.  Honesty can be scary, but honesty sells. Finally, a Travel Website that’s Totally Honest Go to your average travel booking portal today, and tell [...]

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Talking Tourism at SXSW 2011

March 22, 2011 HOT TOPics
south by

South by Southwest (SXSW) Interactive is one of my absolute favourite conferences – it’s a deep dive full of fun, networking, and education, all in Austin Texas, one of America’s most livable cities. Last year we featured four “lessons learned” from conversations and talks heard in the hallways, convention rooms, and cafes of Austin.  Here’s a quick [...]

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The Result of Most Tourism Marketing Material

March 7, 2011 Online Marketing Strategy
tourism marketing brochures

Today’s reality check: this is the result of most of your tourism marketing material: Yup.  It is trash.  A total waste of your marketing dollars (or pounds, or euros, or whatever). 6 Reasons Why People Are Throwing Away your Marketing Materials They Didn’t Ask for Them.  You’re wasting your time if you send unsolicited emails [...]

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The Page On Your Travel Website Everybody Is Talking About

February 7, 2011 Website Content & Usability
about us

In our kick-in-the-pants guide, Why Your Website Sucks – And How to Fix It, we pay special attention to one special page of your website.  It’s not your homepage, and it’s not your sales pages.  It’s a page that is super critical for almost all travel and tourism businesses, and a lot of people screw [...]

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Let’s Play “Guess What This Business Does”

February 1, 2011 Website Content & Usability
rsh

I’ve had more conversations than I’d like to count about online branding lately. But darned if it isn’t awfully important – just like in the real world, the first time I “meet” you and your company I’m quickly evaluating lots of different details to make a judgement call on what I think about you.  In [...]

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How Stupid is Your Tourism Marketing?

January 24, 2011 Online Marketing Strategy

Last week I was reading an article written by the fantabulous Peter Shallard – he’s a “shrink for entrepreneurs” but don’t let that put you off, he’s whip smart and super savvy.  The article in question: All Your Customers Are Crazy. I know you’re busy, so if you don’t have time to read the full [...]

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