The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Your 5 Point Summer Tourism Biz Check-In

July 11, 2011 Small Business

For many of you in the Northern Hemisphere there are blue skies outside, and your shorts and sunglasses are calling. (Southern Hermisphere folks, I hear you… it’s cold!)  For some of you, this is also your busiest season, with vacations being booked, guests arriving at your front door, and the hustle and bustle of money [...]

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A Simple Word of Mouth Marketing Idea for Tourism Folks

June 28, 2011 Steal This Marketing Idea

Last year right about this time of summer, we talked about a simple but great idea for getting more reviews for your business. This week I’m in Greenville, South Carolina, a beautiful small town in the northwestern section of the state. When I arrived to my hotel, a small kit of information was in my [...]

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5 SEO Lessons you can learn from Yoga

June 23, 2011 SEO

Earlier this week, we recorded a podcast about the 11 Juicy Reasons why SEO Should Be In Every Marketing Plan. We joked about the commonalities between SEO and yoga, but we weren’t kidding. The Search Engine Optimization industry has been around for at least a decade now and it’s not going anywhere as it continues to [...]

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11 Juicy Reasons why SEO should be in your Marketing Plan

June 20, 2011 SEO
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In today’s TOP Radio Podcast, we’re pretty excited because we’re announcing the relaunch of our year-old SEO book, Get Traffic Now. Before jumping into the podcast, you might want to be aware of this special offer… If you purchase Get Traffic Now by Midnight EST Friday, June 24th, you’ll be able to join a FREE [...]

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To Win in Business, Sometimes You Have to Really P*** Somebody Off

June 14, 2011 Way off TOPic

I couldn’t resist sharing this one. A couple of weeks ago I told you about one of the hot tourism trends at Pow Wow 2011, which was “quirky.” One example of an establishment that has always been totally quirky is the Alamo Drafthouse in Austin, Texas. They’re a movie theatre but they’ve been a cornerstone [...]

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Is Your Website like a Coffee Shop or a Glass Tower?

June 6, 2011 Website Content & Usability

This past weekend I found myself in a bit of a conundrum – a frustrating one, for sure.  I’ll spare you the specifics, but I was looking for a specialized tour operator and needed someone with a solid reputation to look after a worried traveler friend of mine. It wasn’t exactly a slim niche – [...]

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2 Hot Tourism Trends Spotted at US Travel Pow Wow 2011

May 31, 2011 HOT TOPics

This past week I’ve been in San Francisco enjoying sunny weather and hours of discussion about tourism at the US Travel Association’s International Pow Wow 2011.  I attended as a journalist, which is by invitation only, so I’m very grateful for US Travel’s extension of an invite to what is a fantastic event! Pow Wow [...]

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6 Totally Not Sleazy Ways to Email Follow Up with Your Customers

May 16, 2011 Email Newsletters

I hate it when people get annoying with email.  I’m not sure why, but so many people spam their email lists with “special offers” that it is a true wonder anybody signs up for email newsletters these days (especially considering most email newsletter signup forms suck) – it is enough to make you just stop [...]

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#InCostaBrava: A Case Study in Successful Social Media Tourism Outreach

May 12, 2011 Steal This Marketing Idea

The past week I’ve been in sunny eastern Spain, on press trip and guest visiting Costa Brava, a not-as-well-known-but-just-as-amazing portion of the country.   My primary contribution of the trip was to provide some exposure of the region and destination to readers of my travel magazine, but of course I wear many hats and am a diligent observer [...]

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Why Photos on your Travel Website Can be a Bad Idea

May 2, 2011 Website Content & Usability

This past weekend, I was planning a few segments of my summer travels – to the US East Coast, if you’re curious. I can see why travel agents still have good business, because some of the website I was using frankly, sucked. These were both the official tourism websites as well as independent tour operators [...]

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