The Hello Bar is a simple notification bar that engages users and communicates a call to action.

3 Reasons Why Travel Bloggers & Travel Agents Should Team Up

August 31, 2011 Online Marketing Strategy
Travel Agent, Meet Travel Blogger

The travel industry continues to shift, twist, and contort itself into a new, web-orientated era. The Internet devalued good travel advice but made said advice easier to find. The Internet crashed careers and built new ones. The two travel jobs that have been most strongly affected by the Internet are travel agents and travel bloggers. [...]

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How to Name Your Email Newsletter: 14 Creative Examples

August 24, 2011 Email Newsletters

Newsletters have been (and remain) the golden standard of email marketing. Print news and magazines sales may be on the decline but people still want a fast and easy way to get information they care about. For travel businesses, newsletters can keep loyal customers up-to-date on deals, news, and entertainment. But with so many newsletters [...]

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Gamification: What is it and How It Will Change the Tourism Game

August 17, 2011 Online Marketing Strategy
via everystockphoto

Chances are at some point you’ve experienced travel planning tedium. You’ve jumped from site to site monitoring plane ticket prices and stared at a sea of hotels on a map. With all the details that have to be mulled over, planning a vacation can feel more like work. However, new sites and platforms are finding [...]

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Learning by Example: 18 Awesome Facebook Welcome Pages

August 15, 2011 Facebook
Notice that we 1) say who we are, 2) give you a call to action, 3) give you a reason why you should, and 4) give proof that we're awesome.

Despite all the buzz about Google+, Facebook is still the world’s dominant social network. Yeah yeah we could babble on about stats and figures, etc. Instead, here’s my opinion:  just get on Facebook already, k? Once you’ve got your Facebook fan page setup, if you do nothing else to customize your Facebook presence, please take [...]

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3 Tips for Tricking Out your Youtube Embeds

August 8, 2011 Website Content & Usability

Video content is VERY HOT and en vogue these days – and why not? Video cameras are now both cheap and high quality, and the tools are available to edit and publish your videos without a lot of hassle. Youtube (owned by Google, did you know?) is the king of video content hosting, with an [...]

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The Most Undervalued Job in Tourism…

August 1, 2011 Online Marketing Strategy

While there are plenty of individuals in travel and tourism who are taken for granted – gate agents at airports jump to mind, taxi drivers too – but there is one job that consistently seems neglected. The Window Washer. I have been in five star hotels with filthy windows, all but ruining the experience. I [...]

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7 Innovative Ways to Use Google Maps on your Website

July 28, 2011 Steal This Marketing Idea

Google Maps is taking over the world. Well, at least the way we see the world online. According to BuiltWith, there are more than a million sites currently using Google Maps. For sites that cater to travelers, providing a map has obvious advantages. However, a lot of travel sites have maps that are either overly [...]

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An Example of How to Market the S*** Out of Your Tourism Business

July 25, 2011 Online Marketing Strategy

  On a recent press trip, I visited the city of Tacoma, just an hour south of Seattle. One of the highlights of my trip was some time in the Tacoma Glassblowing Studio blowing my own homemade paperweight! While sweating my way through the glasswork crafting process, I was observing a lot about the operation. [...]

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Video 101 for Travel & Tourism Folk

July 18, 2011 TOP Radio Podcast

I know many of you are trying to break into the world of video – or at least you’ve heard all the fuss and are frustrated at trying to get things pulled together. No matter if you’re a video chatterbox or total novice, you’ll want to tune into today’s edition of the TOP Radio podcast [...]

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Opinions about Google Plus, and a Tool for Lazy Content Curators

July 14, 2011 Way off TOPic

  So, in case you’ve been under a rock – or, er, actually trying to get some work done, you might have missed that Google has launched a new social network, called Google Plus. They seem to change the invite policy daily, but give me a shout if you can’t get in and I’ll see [...]

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