The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Dealing with Tough Transitions…

October 24, 2011 Small Business
leaves

This post originally appeared in last week’s edition of our tourism marketing newsletter.  It got such a roaring response and a pile of email replies, so I figured it hit a sore spot.  I’m re-printing it here to share with everyone (if you saw it already, it’s worth a re-read.).  If you aren’t on the [...]

Read the full article →

A Purveyor of Experiences: Q&A with Jake Haupert, Evergreen Escapes

October 19, 2011 Online Marketing Strategy
Evergreen Escapes

I’ve been ever-impressed with the quality and careful attention to detail that I see from Seattle/ Portland-based tour operatorEvergreen Escapes. The key, I think, to what makes Evergreen Escapes so special is that they understand a crucial marketing concept: they aren’t just a tour guide, they are a purveyor of experiences. I took a few [...]

Read the full article →

Freshening Up Your Marketing for Less than $100: Finds on Fiverr

October 17, 2011 HOT TOPics
group_badges

The site Fiverr is asking the internet masses one question: What would you do for $5?   Hundreds of people are answering with an array of creative services and ideas. The site has grown into a bizarre and oddly useful online store. It’s a place to go for jewelry, language and music lessons, and professional [...]

Read the full article →

How to File a DMCA Request: Shut Down Filthy Spammers Stealing Your Content

October 10, 2011 Online PR
Stop those Filthy Dirtbags.

No matter whether you have a small blog with a close-knit group of fans, or a well-trafficked travel website, spammers want your content.  And they can take it, whether you like it or not, thanks to the freedom and flexibility that information has online.   Many of you reading this no doubt have found, at [...]

Read the full article →

Bringing Technology to Them: Ideas for Getting Your Not Tech Savvy Consumers on Board

October 3, 2011 Online Marketing Strategy
kaboom

Today, many travelers and travel businesses have embraced new technologies. We are quickly becoming more and more reliant on social sites and mobile apps to help us make decisions about traveling. Many businesses are getting involved and creating new and interesting ways to use technology and attract the tech savvy customers. However, the question that eludes many [...]

Read the full article →

3 Things Tourism Professionals Should Note on the New Facebook Changes

September 29, 2011 Facebook
hatenewfacebookprofile

It seems everyone is in a huge kerfuffle about the recent drastic changes announced to Facebook, and for good reason – the new changes haven’t been well received, and it seems Facebook is gearing up for another battle on the data privacy front.     It’s all frustrating, to say the least, for tourism professionals [...]

Read the full article →

QR Codes 101 for Tourism & Hospitality

September 28, 2011 Online Marketing Strategy
chart

Marketers have been making a ginormous fuss these days about QR Codes (aka Quick Response codes).  They’re esentially bar codes like you find in your local supermarket, but they were developed in 1994 in Japan for use in manufacturing because supposedly they can more quickly. (When you’re manufacturing tens of thousands of products a day, [...]

Read the full article →

6 Examples of Turning Your Off Season into a Tourism Bonanza

September 21, 2011 Online Marketing Strategy

Even the most popular and beautiful destinations suffer from the dreaded off season blues. The time and reasons vary, but for whatever reason, the season changes and the tourists travel on. So what’s a travel business to do to improve your off-season marketing? Get creative. To get travelers to visit during the off-season, you have [...]

Read the full article →

3 Key Takeaways from the Travel Bloggers Unite Conference #TBUIBK

September 14, 2011 Way off TOPic
TBU IBK

Quite chuffed to have the opportunity this year to attend the 2nd Travel Bloggers Unite (TBU) conference, held in the beautiful town of Innsbruck, Austria. It was my second trip to Innsbruck, a lovely town tucked away in the Austrian mountains.  I spoke on the last day about email marketing to some packed rooms with [...]

Read the full article →

Is Your Website like a Pencil or a Pen?

September 12, 2011 Website Content & Usability
Pens and Pencils? Yeah, it's not the best metaphor. But's back to school time - work with me here!

It’s that time of year again… back to school time for many parents. But for many businesses – esp those in the US and UK, tourism and otherwise – this is also the time when the summer crowds are starting to thin, the sprint is sliding back into marathon mode, and it’s time to start [...]

Read the full article →

← Previous Entries

Next Entries →