Tracking Website Performance: It’s Not as Hard As You Think

April 13, 2010 Website Content & Usability

There are a lot of conversations going on these days about tracking online ROI.  It’s a difficult thing to measure, for sure, but small business owners seem to get hung up on one important must-do point: monitoring the performance of their website.  Flickr profiles, Twitter links, and Facebook status updates always end up pointing to [...]

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Hospitality, Tourism, and the Reciprocity Effect

April 7, 2010 Online Marketing Strategy

We’ve talked about remarkable is the new tourism and we’ve talked about good marketing is about good hospitality.  And I’d like to talk about where these two principles come together:  in an old school idea called the law of reciprocity. Simply, it means: long after people forget what you said or did, they will remember [...]

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More Reasons Why You Need An Email Newsletter

April 5, 2010 Email Newsletters

This article is part of our series on Lessons Learned at South by Southwest 2010, a popular technology conference. So, I was talking at SXSW with Chris Guillebeau and Pace Smith, two of my favourite entrepreneurs.  We got to talk about email newsletters and why small businesses really should have a list.  As you already [...]

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Can travel communities be sustainable?

March 31, 2010 HOT TOPics

This article is part of our series on Lessons Learned at South by Southwest 2010, a popular technology conference. I attended a very interesting panel at SXSW called The Era of Crowdsourcing.  It wasn’t really what I thought it would be, but there was a really interesting topic that came out of it I’d like [...]

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In Life and Business,The First Guy Takes All The Risk

March 29, 2010 Online Marketing Strategy

This article is part of our series on Lessons Learned at South by Southwest 2010, a popular technology conference. The thing I loved about SXSW was that it was a conference of like minded people, not aligned to any particular vertical or industry, but just a group of people who liked new and exciting ideas. [...]

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Three Lessons Learned about Building a Community

March 24, 2010 HOT TOPics

This article is part of our series on Lessons Learned at South by Southwest 2010, a popular technology conference. At SXSW, some of the most amazing conversations one can have isn’t in a panel or a keynote, but it’s in a hallway or over dinner with those people you’ve made connections with.  One of the [...]

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Marketing is About Math AND Creativity

March 22, 2010 Online Marketing Strategy

This article is part of our series on Lessons Learned at South by Southwest 2010, a popular technology conference. One of the better panels I saw at SXSW 2010 was the “Is Too Much Math Killing Marketing” panel.  While the topic of marketing was a generic one, the lessons still apply to tourism, whether that’s your [...]

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A Reminder that Twitter is Not About Number of Followers

March 17, 2010 Twitter
Twitter

If you’ve ready our guide, Twitter is Just a Personality Contest, then you’ll know that the numbers that count on Twitter aren’t the ones listed on your profile.  People keep forgetting that, so as a friendly reminder, we’ve got a new example:  Anil Dash. You see, Anil was added to Twitter’s “suggested user” list – [...]

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The Thing About Marketing That Nobody Tells You

March 15, 2010 Online Marketing Strategy
friends

As you may know, I’m all about old school marketing tricks – some little nuggets of wisdom are timeless.  And there’s a little something about building trust and credibility that is very true online, although not as much as offline.  Tim Sanders calls it the Likeability Factor, which is is a nice way to describe [...]

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Why Having a Blog is Like Being Married

March 11, 2010 Blogging

If you stop to think about it, having a blog is kind of like being married.  If you’re not married (disclosure: I’m not), you can ask your married friends or just watch any number of the dating and relationship orientated programs on television to find out what it’s like.  So, what exactly are the similarities?

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