The Hello Bar is a simple notification bar that engages users and communicates a call to action.

Facebook Gets Social – More Social

May 3, 2010 Facebook
FBPrivacy

So it seems Facebook has been taking the limelight in Internet circles at the moment for a litany of updates, some good, some bad, and some.. well, indifferent. Let’s talk about what you need to know and what you can forget. New Facebook Privacy Options UGH.  MORE privacy problems coming out of Facebook – and [...]

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Steal This Travel Marketing Idea: Video Tours

April 28, 2010 Steal This Marketing Idea

We haven’t done a Steal this Travel Marketing Idea for awhile, and so I thought I’d take a minute to highlight a fun marketing option that many small businesses overlook:  videos.  Here’s a great example video from a Canadian tour operator:  Segway Ontario. What’s So Great? It’s Professional.  Your videos don’t have to be Hollywood [...]

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Fun Twitter Tips and Tweaks

April 26, 2010 Twitter

I’m still testing out some of the newest features released from Facebook, but I’ve had a lot of Twitter questions lately so while we finish up checking out Facebook’s latest and greatest, I thought I’d share with you a few fun Twitter tips and tweaks that you can use to make your own Twitter account [...]

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How Tourism/Hospitality Underdogs Can Fight & Win

April 21, 2010 HOT TOPics

I’ve just spent a few weeks in America’s Pacific Northwest.  Specifically, I’d like to reflect on the bustling city of Seattle – birthplace of Amazon, Boeing, Microsoft and other amazing brand names.  It’s also the home to the iconic coffee brand, Starbucks, who brought luxury coffee and the high-end café experience to countries throughout the [...]

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What’s a small business to do when disaster strikes?

April 19, 2010 HOT TOPics

I really can’t have predicted that today I would be writing about a volcano disrupting the travel sector.  But I suppose stranger things have happened, and the economic impacts of this event are just starting to surface.  The media are already talking about the death of many large businesses, such as airlines, but what about [...]

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Inspire your Business, your website, and your Marketing

April 16, 2010 TOP Radio Podcast
TOP Radio

It’s time for this month’s episode of TOP Radio, our monthly travel and technology podcast. Featuring guest Lucy Whittington of Inspired Business Marketing, a published author and hotel marketing expert. Today, we talk about quite a few topics: how to inspire your business, how to build a better website, and how to inspire your marketing. [...]

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Tracking Website Performance: It’s Not as Hard As You Think

April 13, 2010 Website Content & Usability

There are a lot of conversations going on these days about tracking online ROI.  It’s a difficult thing to measure, for sure, but small business owners seem to get hung up on one important must-do point: monitoring the performance of their website.  Flickr profiles, Twitter links, and Facebook status updates always end up pointing to [...]

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Hospitality, Tourism, and the Reciprocity Effect

April 7, 2010 Online Marketing Strategy

We’ve talked about remarkable is the new tourism and we’ve talked about good marketing is about good hospitality.  And I’d like to talk about where these two principles come together:  in an old school idea called the law of reciprocity. Simply, it means: long after people forget what you said or did, they will remember [...]

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More Reasons Why You Need An Email Newsletter

April 5, 2010 Email Newsletters

This article is part of our series on Lessons Learned at South by Southwest 2010, a popular technology conference. So, I was talking at SXSW with Chris Guillebeau and Pace Smith, two of my favourite entrepreneurs.  We got to talk about email newsletters and why small businesses really should have a list.  As you already [...]

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Can travel communities be sustainable?

March 31, 2010 HOT TOPics

This article is part of our series on Lessons Learned at South by Southwest 2010, a popular technology conference. I attended a very interesting panel at SXSW called The Era of Crowdsourcing.  It wasn’t really what I thought it would be, but there was a really interesting topic that came out of it I’d like [...]

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