The Hello Bar is a simple notification bar that engages users and communicates a call to action.

(Google) Analytics Jargon Explained

by Andy Hayes

Google's graphics and dashboards might be easy on the eyes, but they're still filled with jargon-y junk.

I’ve had a lot of thanks for the tips in our email marketing jargon explained piece, so I thought I’d dive right in with some explanations of typical analytics jargon, because sometimes it can feel downright confusing! For the purposes of today’s discussion, I’m mostly referring to Google Analytics, but in fact these terms are [...]

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How to Manage a Community like a Pro

by Andy Hayes

community management for dummies

Before I get started with this review of Online Community Management for Dummies, I have to provide a hearty disclosure. That’s because one of my best friends wrote it – one of first people I ever met online, Deb Ng. So heck yes, my review is biased, but when your friends do great work, you [...]

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Are you a different person on different social networks?

December 20, 2011 Online Marketing Strategy
faces

Here’s a question I get a lot – I thought I’d just answer Joline’s email today via the blog (thanks Joline!): So, we’re doing the Facebook thing, and the Twitter thing, and we wanna make sure that we’re really being targeted to how users interact on those platforms. I read the recent post on Should [...]

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Promotion Probably Isn’t The Problem…

December 12, 2011 Online Marketing Strategy
no more signs and flags

My good friend Becky McCray from Tourism Currents always is a pithy tweeter, and this weekend was no exception, especially when I saw this gem pop up in my Twitter stream: Promotion Probably Isn’t the Problem I see this a lot – you could easily change the word restaurant to”website” or  ”tour” or  ”bed and [...]

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It’s Time to Get More Focus (Big Biz Changes Inside)

December 5, 2011 Online Marketing Strategy
getting focus

Yup, it’s that time again. It’s time for myself and the TOP team to take some of our own advice. One of my personal pet peeves is when someone tells me “they’ll do anything.” What does that mean? It’s really hard to refer clients to someone who “does anything,” because when you do anything, you [...]

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How far will you go in the name of hospitality?

November 29, 2011 Steal This Marketing Idea
kimpton hotels

Kimpton Hotels is willing to go all out in the name of hospitality and customer satisfaction. This email chain a customer posted online is proof. That’s why Kimpton has experienced significant growth, profits, and heaps of praise from their customers, WHO LOVE THEM SO MUCH. Question is, how far are you willing to go in [...]

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4 End-of-Year Personal Development Tips for Tourism Professionals

November 10, 2011 Online Marketing Strategy
You probably could use some ass-in-chair time, too.

I loved Amber’s recent post about boosting your sales with an off season travel campaign.  Working on your systems and planning so you hammer the high season, then shoring up your resources to handle the low season means your biz is working like clockwork to keep food on the table and keep you and your [...]

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How to Create Your Google+ Biz Page (and why they suck)

November 9, 2011 Google+
google plus

Google+, the new social network by Google, launched with great fanfare just a few months ago, but it seems a lot of the shine has worn off.  At least that’s my personal opinion and word on the street – everyone went, signed up for an account, and went back to what they were doing. Regardless, [...]

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Should you take bookings on your travel Facebook page? And if so, how?

November 7, 2011 Facebook
facebook moolah

I recently got not one, but three emails, in the same day, all nearly identical.  Their contents, summarized: Andy, I have seen some of the larger hotels and airlines making bookings available via their Facebook page.  Should we setup something to allow customers to book their trip via Facebook?  If so, how!? This is a [...]

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14 Small Town Travel Destinations with More Online Fans than Residents

October 31, 2011 Online Marketing Strategy
brian head

Before I delve into today’s topic, I just want to say one thing: marketing is not about bigger numbers. It’s about more of  the right numbers.  Twitter followers, who cares – how many people actually buy from you or come to you for advice or tell others about you because of your great work on [...]

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